Date-wise News

Paradox Studios, in association with KPS Films, has announced the release of the mobile game Jurm, which is based on the soon-to-be-released film 'Jurm'. This is an initiative to use the mobile gaming medium to promote a film.

exchange4media Staff Feb 15, 2005 7:19 AM

Confectionery market leader, Perfetti van Melle India Pvt Ltd (PVM India), has chalked out a strategy to attain 10 per cent sales growth and become a Rs 500-crore company this year.

exchange4media Staff Feb 15, 2005 7:17 AM

Innovative promotions have long been the staple of the consumer electronics business; but LG Electronics may buck the trend by building new brand properties

exchange4media Staff Feb 15, 2005 7:16 AM

Ayur Herbals, which has an annual turnover of Rs 110 crore, has decided to expand its business. The company, which has primarily been focusing on North India, is now planning to spread across the nation. "We are planning to penetrate further and by the end of August we should be present nationwide," said Dilvinder Singh Narang, President, Ayur Herbals.

exchange4media Staff Feb 15, 2005 7:16 AM

Omega has decided to bring its brand ambassador Pierce Brosnan to Mumbai on February 21 and organising a 'Tea with Brosnan' contest for the Indian fans. As a prelude to the visit, an Omega-Pierce Brosnan Film Festival will be held at Inox, Mumbai from February 18-21.

exchange4media Staff Feb 15, 2005 7:15 AM

Ernst & Young will unveil the leadership study on the future of the media and entertainment industry, "Fast Forward: Technology propels Media and Entertainment", on Tuesday.

exchange4media Staff Feb 15, 2005 7:14 AM

91.2 MHz is the new frequency for the students of MOP Vaishnav, a Chennai-based College for Women through which they aim to inform and educate the listeners. The community radio, which will cover the radius of about 15 km, will be formally launched on March 12.

exchange4media Staff Feb 15, 2005 7:13 AM

The information and broadcasting ministry has proposed that foreign institutional investors (FIIs) be allowed to invest in newspapers and television news channels. The investment, however, will have to be within the present foreign direct investment (FDI) sectoral limit of 26 per cent.

exchange4media Staff Feb 15, 2005 7:12 AM

Frank Simoes Advertising (FSA) has forged a strategic alliance with K factor, owned by Shivjeet Kullar, to bring about a strong creative direction. The agency also has a new Creative Director in Vivek Shinde, who has worked for companies like Triton, Lintas, Bates and Overture.

exchange4media Staff Feb 15, 2005 7:12 AM

Comedy on television in India seems to follow a zigzag route. Earlier last year, channels were positive about the genre. However, as the year went by, comedy didn't quite manage the expected mark. The scene seems to be changing again. TAM Media Research indicates that both 'Sarabhai v/s Sarabhai' and 'Instant Khichdi' are the only shows to cross the 1 mark for STAR One and 'Kareena Kareena' giving a consistent 1 plus for Zee TV, as good as the channel driver.

exchange4media Staff Feb 15, 2005 7:11 AM

Adding to the recent win of HDFC Standard Life, Dentsu India has added some more business to its kitty. In the wake of a multi-agency pitch, Dentsu Marcom has won the consolidated duties of Raymond's Park Avenue. The account is sized in the region of Rs 12 crore. The incumbent on the business was Ambience Publicis.

exchange4media Staff Feb 15, 2005 7:10 AM

ATG MCI is further expanding its operations in India as well as globally. This time around the focus of activity is their Mumbai office. Navneeta Das, who had moved in from FCB Interface in June last year, is now headed to Singapore as the Head of ATG operations there. Taking over from her is C R Mallikarjundas, who moves from Starcom Worldwide, India.

exchange4media Staff Feb 15, 2005 7:09 AM

Reader's Digest, which has recently released its 50th anniversary edition, expects to deliver over 40 per cent revenue growth this year. Ajay Shukla, Publishing Director, Reader's Digest, said, "This year has been our strongest year till date. We expect to deliver over 40 per cent revenue growth against last year. There is a growth in paid subscriptions as well as substantial improvements in the market share of advertising revenues. We hope to continue this growth in the coming years."

exchange4media Staff Feb 15, 2005 7:08 AM

Insight, a Lintas Media Group agency, has been mandated this week to service two new businesses. Insight will now be responsible to plan, buy and service the media for Cello, a leading player in the writing instruments business, and Torrent Energy, a provider and facilitator for the Ahmedabad and Surat Electricity Boards. The combined billings for the two are pegged at Rs 25 crore.

exchange4media Staff Feb 15, 2005 7:07 AM

The India brand for animation is just a few years away from getting established and this will happen when we have a universal track record of consistency in performance and promise.

exchange4media Staff Feb 15, 2005 12:00 AM