Date-wise News

As part of its growth strategy, Electrolux India has made a foray into the product category of kitchen appliances with the launch of ‘oxigen hoods’ and ‘nutrition hobs.’

exchange4media Staff Feb 11, 2005 11:14 AM

Lay India, manufacturer of leading snack brands, has launched the premium international fabricated potato chips brand Lay's Stax.

exchange4media Staff Feb 11, 2005 8:02 AM

ANZ Lifestyles is putting its best foot forward by setting up around 20 Marco Ricci exclusive shoe stores in nine cities by the end of 2006. This expansion plan will include franchise offerings and setting up company owned stores.

exchange4media Staff Feb 11, 2005 8:01 AM

Radio and TV Advertising Practitioners' Association of India is gearing up for the RAPA Awards -2004 to be held in April for excellence in radio and television. RAPA council President Brij Mittle said, "The awards function for the year 2004 will be held in April 2005 for which entry forms have already been dispatched. The last date for the entry is February 15."

exchange4media Staff Feb 11, 2005 8:01 AM

There are varying opinions about the origin of Valentine's Day. However, February 14 boils down to a day for exchanging love messages and gifts. To make the day even more special, various firms have taken a number of initiatives, which also work out as a branding exercise. They have unique promotions for Valentine's Day this year.

exchange4media Staff Feb 11, 2005 8:00 AM

Hyundai Motor India Limited (HMIL) on Thursday signed an MoU with Tata Indicom to facilitate the implementation of its Global Dealer Management System (GDMS) software that will help all its dealers stay connected with the company in real time.

exchange4media Staff Feb 11, 2005 7:58 AM

Love is certainly in the air. Sri Lankan Airlines is tapping the 'feel-good' factor of this month to boost the tourism industry, which got affected by Tsunami. McCann Erickson is creating the new campaign, "fall in love again," and the objective is to invite tourists to visit Sri Lanka as the nation recovers from the huge catastrophe.

exchange4media Staff Feb 11, 2005 7:57 AM

M S Banga, Business Group President of Unilever's Asian Home & Personal Care (HPC) business and non-executive Chairman of Hindustan Lever Limited (HLL), has been elevated to Unilever's new apex management committee, the Unilever Executive. He will now be President - Foods.

exchange4media Staff Feb 11, 2005 7:57 AM

Prefect Monitoring Services, a provider of media monitoring solutions, has added two more names to its client portfolio. The agency will now also provide services to Cheil Communication's client Samsung and to Reliance Infrastructure and Communication.

exchange4media Staff Feb 11, 2005 7:54 AM

While outdoor has been contributing about 5-6 per cent of advertising industry spends world over, it has been around 8.5 per cent to 10 per cent in India and is expected to be an Rs 6-billion industry very soon. Despite these buoyant facts not all is picture-perfect for outdoor.

exchange4media Staff Feb 11, 2005 7:53 AM

With all the action coming from the Tata Group, it is now Tata Chemicals' turn to call for a creative review. Presently, the account is with Bates India. Industry sources peg the account in the region of Rs 12-15 crore.

exchange4media Staff Feb 11, 2005 7:52 AM