Date-wise News

Empee Distilleries Ltd hopes to showcase its Old Secret brand through the entertainment industry by sponsoring movie publicity. Empee Distilleries has budgeted over Rs 5 crore to promote the brand in Tamil Nadu and Karnataka. With increased market acceptance it will widen its area of promotion to the North and the North-East.

exchange4media Staff Jan 13, 2005 8:00 AM

Emphasising on the need for building up a knowledge-based, industrially and intellectually progressive India, taking on the global challenges, the Government is now planning to set up a Knowledge Commission. The PM said the commission would work for innovations and rejuvenation of India’s knowledge sector.

exchange4media Staff Jan 13, 2005 8:00 AM

The Mac Mini computer goes on sale this month -- 25 years after it was first introduced. Apple Computer's newest model turns out to carry the name of a handheld game machine unveiled in January 1980.

exchange4media Staff Jan 13, 2005 7:59 AM

TRAI on Wednesday asked MTNL to withdraw its advertisement of Garuda fixed wireless services on grounds that it gives the impression that the service is similar to mobile service.

exchange4media Staff Jan 13, 2005 7:58 AM

Pidilite Industries Ltd, makers of Fevicol, an adhesive brand, has launched a snack product. The Rs 750-crore companyis testing the snack market with sweet crispies under the brand name `Chikkers'.

exchange4media Staff Jan 13, 2005 7:57 AM

National Geographic channel has launched a 20-part series, Megastructures, featuring miracles of modern engineering. Starting January 10, the one-hour programme is on air every weeknight at 9 pm. The series reveals the drama, personal stories and the technological innovation behind some of the world’s most impressive structures.

exchange4media Staff Jan 13, 2005 7:56 AM

LG Electronics of South Korea has announced three strategic appointments for LG Electronics India (LGEIL), bringing in Moon B. Shin as Deputy Managing Director of LGEIL. He was Head of Overseas Sales & Marketing of LG Digital Appliance Company, Korea.

exchange4media Staff Jan 13, 2005 7:55 AM

Pradeep Guha’s last day in office at the Old Lady of Bori Bunder saw an outpouring of emotions among his colleagues. It was a day which he probably will remember for the rest of his life more than any other day in his professional life.

exchange4media Staff Jan 13, 2005 7:54 AM

John Philip Jones (JPJ), known as the prophet of advertising, will now, answer questions put forth by readers of advertising, marketing and media magazine, Pitch. The answers will appear in form of a monthly Q&A Column by JPJ in Pitch. The answers will help you understand how advertising works and then develop a long-term strategy that suits your brand.

exchange4media Staff Jan 13, 2005 7:54 AM

After the pioneering and successful initiative of INS on the problems of small and medium newspapers and publication on Monday in Delhi, the INS is planning to take initiative to other regions of the country.

exchange4media Staff Jan 13, 2005 7:53 AM

Animation industry is here to stay, provided the Government comes up with adequate support, said animation experts from across the country at the Nasscom Seminar on Animation India 2005 at Hyderabad. The AP Government has ensured all kinds of support to help the industry grow and attain global standards.

exchange4media Staff Jan 13, 2005 7:52 AM

“Indian advertising hasn’t evolved but has gone down the value chain over the years. The classic syndrome can be seen in the fact that where agency heads used to interact with client MDs at one point, today, at best, the interaction is with VPs. Mostly it is with Brand Managers. And, we cannot accept that...”

exchange4media Staff Jan 13, 2005 12:00 AM