Date-wise News

Everest has bagged the creative kitty of Hitachi airconditioners following a hotly contested pitch involving Contract Advertising, Madison Creative, Denstu Communications and itself. The incumbent agency was Leo Burnett. The size of the account is estimated to be in region of Rs 15-20 crore.

exchange4media Staff Jan 6, 2005 11:28 AM

Regional media players, mainly those in print media, are planning to make a foray into radio in the second phase of privatisation. Companies from Punjab, Jammu & Kashmir, Rajasthan, Kerala, Assam, Karnataka and Chennai are among those to have expressed interest in FM radio-II.

exchange4media Staff Jan 6, 2005 7:19 AM

Photo Imaging Asia 2005, the four-day photography and imaging exhibition, starting today, is being presented by Better Photography and supported by All India Photography Trade & Industry Association (AIPTIA). Homai Vyarawalla, India's first woman photojournalist, will inaugurate the exhibition.

exchange4media Staff Jan 6, 2005 7:17 AM

Riding the health food wave, Godrej Foods is foraying into the Rs 400 crore breakfast cereals market, a segment dominated by multinational Kellogg’s. To be launched initially in the North as part of a pilot plan, the cereals will be promoted under the health food brand Sofit.

exchange4media Staff Jan 6, 2005 7:16 AM

India-born Pizza Corner has chalked out an international expansion plan. Launched in 1996 by Global Franchise Architects (GFA), Pizza Corner India is now looking at opening outlets abroad through the franchise route. It plans to set foot in Sri Lanka, China and Dubai in the next few months.

exchange4media Staff Jan 6, 2005 7:14 AM

LG Electronics India Limited (LGEIL) has launched the first DTH-ready TV and is planning to target the 40 million non-cable and satellite households in India. The idea is to penetrate the rural and small towns, and tap the requirement of non-C&S households.

exchange4media Staff Jan 6, 2005 7:14 AM

Zee Cinema has been telecasting some of the biggest blockbusters of Amitabh Bachchan in a three-month-long festival, titled ‘Shaniwar Ki Raat Amitabh Ke Saath.’ The channel is celebrating the screening of the film ‘Coolie’ with a special set of people – the real life coolies. Across five cities, coolies would be treated to a day of fun, as Zee would air the film on January 8.

exchange4media Staff Jan 6, 2005 7:13 AM

Pradeep Gairola, Head, Branches and International Operations, Mid-Day, Mumbai, has resigned and is joining Anandabazar Patrika as General Manager, Western Region, on Thursday. He was with Mid-Day for three and a half years.

exchange4media Staff Jan 6, 2005 7:12 AM

The Internet & Online Association (IOA) has found, in a research study on ‘Online Matrimonial Search’, that over four million subscribers find the Internet a viable medium for searching marital partners. The study also shows that while the market size in 2003-04 was worth Rs 6 crore, in 2004-05 it will zoom to Rs 20 crore, and in 2007-08 it is sure to touch Rs 80-crore mark.

exchange4media Staff Jan 6, 2005 7:10 AM

Shaw Wallace's GM Tarun Mehra has put in his papers. Mehra, will be joining as Vice-President, Marketing for Zee Television, he would be reporting in to Abhijeet Saxena.

exchange4media Staff Jan 6, 2005 7:09 AM

Times Internet Ltd, the digital arm of media behemoth Bennett, Coleman & Co Ltd (BCCL), is looking for a strategic equity investor. The company could be diluting up to 20 per cent of its equity. The company is in talks with Yahoo, Rediff and a few financial investors for this deal.

exchange4media Staff Jan 6, 2005 7:05 AM

After all the action seen from Bajaj Auto for its creative business, the auto major has now decided to focus on its media duties as well. Consequently, the automobile major has called for a media pitch. The size of the business is estimated to be in the region of Rs 100 crore.

exchange4media Staff Jan 6, 2005 7:05 AM

In a two-way pitch, contesting with The Media Edge, OMS (Optimum Media Solutions) has bagged the Rs 10-crore-plus media planning and buying business of Amway. Sources say that the account is substantial in view of the fact that Amway has a significant number of new launches lined up for this year and is looking at enhanced decibels in the market.

exchange4media Staff Jan 6, 2005 7:04 AM

After NDTV 24×7 and NDTV India, the telly news major is all set to add a third player to its network. This time, NDTV is exploring the on-air business space. The predominantly English business news channel, named ‘NDTV Profit’, would be launched on January 17. The editorial head of the channel is Vikram Chandra.

exchange4media Staff Jan 6, 2005 7:03 AM

We have stuck to our premium pricing strategy. We are not interested in the numbers game and are more bothered about how consumers perceive us. We have not compromised on quality despite pressures in the marketplace. Our brand message is ‘Inspired Living’. We also did a very simple brand communication -- that Haier is a global player. We are not ashamed of the fact that we are born in China. In fact, our strength lies in the fact that we have conquered the world.

exchange4media Staff Jan 6, 2005 12:00 AM

“Being a part of the industry, the effort is going to be that someone like Everest stands up for thought leadership in advertising. And the very fact that we picked fifteen businesses in the last few months indicates that we are on the right track, as far as this goal is concerned.”

exchange4media Staff Jan 6, 2005 12:00 AM