Date-wise News
Madison Media is ending the year on a high. The agency has bagged the media AOR business of Jagran Group. The size of the account is estimated to be Rs 10 crore. Recently, the Jagran Group has been in the news following the announcement that Ireland’s Independent News and Media is set to acquire a 26 per cent stake in it.
exchange4media Staff Dec 30, 2004 1:24 PM
Godrej Sara Lee Ltd (GSLL) has tied up with ICICI Bank to finance its distributors across the country through the channel financing model.
exchange4media Staff Dec 30, 2004 7:38 AM
The ATP International Tennis Tournament conducted every year at Chennai, christened as Chennai Open 2005, this time will have a unique form of promotion. In collaboration with Airtel, the tournament claims to be the first Indian sporting event to go on-air live on EDGE-enabled mobile phones.
exchange4media Staff Dec 30, 2004 7:36 AM
The penetration levels of consumer durables and electronics remain low in the country, but surprisingly, it is not the low-end, entry-level products which are driving growth across different segments. Easy availability of consumer finance, rising income levels and declining prices of consumer electronics are enticing consumers to shell out a little extra for products with better technology and feel.
exchange4media Staff Dec 30, 2004 7:35 AM
After private FM radio, the Telecom Regulatory Authority of India (Trai) has got active on the satellite radio front. Till date, there are no policies or guidelines for satellite radio players in India. The regulator has asked for industry inputs, by January 31, on issues relating to this service. The objective is to prepare a policy framework.
exchange4media Staff Dec 30, 2004 7:34 AM
Business Process Outsourcing (BPO) is booming in India. In 2002, it was a half-a-billion dollar industry employing 35,000 people. The ad industry's perception of BPO seems limited to call centres that work through the night to support inbound and outbound customer service in the Western markets. This limited perception is mainly responsible for Indian advertising industry's lack of awareness of and interest in the BPO opportunity.
exchange4media Staff Dec 30, 2004 7:33 AM
High profile stock broker Rakesh Jhunjhunwala has picked up a 5.28 per cent stake in Mid-day Multimedia, the company which runs daily eveninger Mid Day in Mumbai, for Rs 11.26 crore.
exchange4media Staff Dec 30, 2004 7:32 AM
MTV has it first serial <i>Kitni Mast Hai Zindagi</i> on air for 2 months now and is also showing Hindi movies. The channel is looking to move from snack-in-snack-out viewing to appointment viewing with its new strategy.
exchange4media Staff Dec 30, 2004 7:31 AM
The year has flown by and mass entertainment channels have lined up array of initiatives to battle out the mission to catch eyeballs even till the last hour of the year. With special events planned on all the channels, the Indian viewer indeed has quite a lot to choose from to celebrate the New Year.
exchange4media Staff Dec 30, 2004 7:29 AM
Mid-Day’s Readership Development Head Bikash Banerjee is moving to Business Standard early January 2005 as Vice President. His new responsibilities would entail building various products under the Business Standard umbrella, which includes specialist magazines like Motoring and Getaway.
exchange4media Staff Dec 30, 2004 7:28 AM
Hindustan Times has found a chief executive for its Mumbai project. Ranganathan Thota is joining HT Media Limited from mid-January 2005 with the designation of Business Head (West & South).
exchange4media Staff Dec 30, 2004 7:25 AM
Some more good news finds way into Grey Worldwide’s kitty. Following a multi-agency pitch, Grey’s Bangalore office has won the advertising duties of the pizza chain, Pizza Corner. The decision to zero in on a new agency came in the wake of the brand’s decision to create some noise around its recently launched coffee lounge, Coffee World.
exchange4media Staff Dec 30, 2004 7:23 AM
The Coca-Cola regional business of Hyderabad (largely comprising of Thums Up) has headed towards Rediffusion DY&R. As per sources within the industry, the account size is estimated to be within the region of Rs 8 crore. This part of the business was earlier under the purview of Leo Burnett.
exchange4media Staff Dec 30, 2004 7:22 AM
We are an industry that is condemned to this fate -- of having to suffer the consequences that the market structure alone determines. I hope there will be people with open mindsets who come and head agencies. I think we will perhaps see newer collaborations taking place. As of now, I don’t see that happening.
exchange4media Staff Dec 30, 2004 12:00 AM
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