Date-wise News

Mutual fund advertising spend on television has risen 48% this year (January to November), compared with the corresponding period last year, according to an analysis by AdEx, a division of Tam Media Research.

exchange4media Staff Dec 22, 2004 9:20 AM

After a successful stint in the B2B segment, The Solae group is now venturing into the B2C category. Solae, a joint venture company of DuPont and Bunge Ltd, has announced the launch of ‘Soy day’ –a textured soy protein-based product for the consumer market in India.

exchange4media Staff Dec 22, 2004 9:19 AM

In a bid to avail a prospective channel for sale of its music album, Radio Gandharv – the 24-hour Hindustani classical music channel of WorldSpace Satellite Radio, has inked a deal with Sony Nad – the Indian classical label of Sony BMG Music. The partnership begins with the launch of Radio Gandharv Collectors’ Choice Albums.

exchange4media Staff Dec 22, 2004 9:17 AM

Tata Teleservices – that is currently present in eight circles in the country, is expanding business to 12 more circles, and in the course, has strengthened its senior management. From a four-member counsel, the company has become an eight-member team reporting to Firdose Vandrevala, Chairman, Tata Teleservices. Harish Bhatt, COO, Tanishq is coming on board as President Marketing.

exchange4media Staff Dec 22, 2004 9:16 AM

The Delhi High Court today granted bail to the Baazee.com CEO, Mr Avnish Bajaj, who was arrested in connection with the case involving the sale of a sexually explicit clip on the auction site.

exchange4media Staff Dec 22, 2004 9:15 AM

Segmentation is the new mantra in the wireless space. Airtel has announced its new market segmentation strategy, aimed at developing segmented products that appeal to a specific consumer segment, resulting in increased penetration of wireless phones.

exchange4media Staff Dec 22, 2004 9:11 AM

Public broadcaster Doordarshan’s revenues are up 40% during the first eight months of this financial year, compared with the corresponding period last year. While the ‘India Shining’ campaign (which earned Rs 80 crore for the pubcaster) was seen as a windfall for DD last year, now the broadcaster is focusing on eliminating bad debts.

exchange4media Staff Dec 22, 2004 9:09 AM

If entertainment industry sources are to be believed, Playboy wants to launch an adult channel in India, and it is just one of more than 50 channels that telecasters want to launch in the next few months. More than 23 free to air foreign channels and an estimated 20-25 more pay and niche channels could be on air in India in 2005.

exchange4media Staff Dec 22, 2004 9:07 AM

The Board of Directors of the Zee Telefilms Limited (ZTL) in their meeting held yesterday, considered the investigation report and authorised the company to take action for redressal from the fraudulent acts perpetrated by GA Seshagiri Rao (GAS), the Chairman and Managing Director of Padamalaya Telefilms Limited and Padamalaya Enterprises Private Limited.

exchange4media Staff Dec 22, 2004 9:06 AM

Global realignments can bring about significant changes for the Indian advertising industry. Financial major Standard Chartered Bank is moving its creative business to TBWA-India. The shift of the Rs 20-crore business comes in the wake of a global realignment, which will be effective in India from January 15, 2005. The account moves from JWT.

exchange4media Staff Dec 22, 2004 9:05 AM

This Christmas season, RMG David has something interesting for Singapore Tourism – in other words, a tactical campaign for the Christmas, reflecting the experience in the tropics during this season with a large splash of outdoor and print promos.

exchange4media Staff Dec 22, 2004 9:04 AM

The mood at Sony Entertainment Television is quite set for the New Year. Where on one hand, CEO, Kunal Dasgupta is happy with the new structure in place, on the other hand, officials are already looking forward to their new duties effective January 1, 2005. With this change, there are five heads reporting into Dasgupta presently

exchange4media Staff Dec 22, 2004 9:03 AM

The potential of the Internet is such that it gives enormous flexibility and reach. We decided to leverage its power. Bharat Matrimony’s main service is to help one search for a prospective life partner but there are several allied services that we provide alongside which make it a desirable destination for making marital choices.

exchange4media Staff Dec 22, 2004 12:00 AM