Date-wise News

HDFC Standard Life Insurance has decided on a creative custodian. Following a multi-agency pitch, the account has been awarded to Dentsu Marcom. The business is pegged in the region of Rs 12 crore. The other agencies in the fray included incumbent Canco Advertising, Ambience, Capital and Interface.

exchange4media Staff Dec 1, 2004 12:07 PM

It being Women & Child World Aids Day, SaharaOne has taken the coinciding with the world television premiere of the film Phir Milenge on SaharaOne at 8:30 pm. This move has been undertaken considering that an estimated 5.1 million Indians are living with HIV, the highest number outside South Africa.

exchange4media Staff Dec 1, 2004 11:59 AM

Monthly cable TV rates across the country are set to go up by 6-7% from January 2005. Increase in cable tariff has been calculated keeping in mind prevailing inflation rates. The Telecom Regulatory Authority of India (Trai) is likely to issue an order on revised cable TV rates in a couple of days.

exchange4media Staff Dec 1, 2004 8:27 AM

All’s not ‘fair’ in marketing wars. Hindustan Lever Ltd (HLL), the FMCG major, seems to have courted trouble with its recent advertisement for Fair & Lovely anti-marks cream, that screams “The TRUTH (Not Just Promise)”.

exchange4media Staff Dec 1, 2004 8:26 AM

Hong Kong’s largest commercial LED screen has been put up by JM Media, enabling advertisers to choose frequency and duration of ads.

exchange4media Staff Dec 1, 2004 8:25 AM

MasterCard International today announced the results of its second MasterIndex of Consumer Confidence survey conducted across South Asia, Middle East and African Region (SAMEA). The survey showed decrease in the overall Indian consumer confidence with India’s MasterIndex ratings falling from 63.5 in February to 58.0 in August.

exchange4media Staff Dec 1, 2004 8:24 AM

In an effort to increase consumer confidence and market share, McDowell & Co., part of the UB Group Spirits Division, has put its flagship brand, McDowell’s No.1 Whisky, in a ‘Smart Pack’.

exchange4media Staff Dec 1, 2004 8:23 AM

Idea Cellular has brought in both its sumo ambassadors for a tour across all its eight circles in India in order to strengthen brand recall among its customers.

exchange4media Staff Dec 1, 2004 8:23 AM

MindShare Group Singapore was named “Media Agency of the Year 2004” at the Institute of Advertising Singapore’s (IAS) sixth Annual Singapore Advertising Hall of Fame Awards held last week. And its managing director, Manpreet Singh, was named “Advertising Professional of the Year” in recognition of his outstanding achievement. This is the first time a media agency head has been given this prestigious award.

exchange4media Staff Dec 1, 2004 8:22 AM

Domino’s Pizza India is all set to kick off a major promotional campaign to support the launch of its new innovative product – Double Cheez Crunch Pizza. The Rs 2-crore marketing campaign for television, print, internet and mobile will kick off from the first week of December with a 35-second television commercial.

exchange4media Staff Dec 1, 2004 8:21 AM

Triton Communications is abuzz with activity. The agency is readying the television commercial for Yes Bank, promoted by Ashok Kapur and Rana Kapoor. The print commercials for the bank are ready and are expected to hit the pink papers in a day or two, while the television campaign is away by a week or so.

exchange4media Staff Dec 1, 2004 8:20 AM

The government has raised questions about the proposed Rs 1,600 crore investments by Space TV, the direct-to-home (DTH) broadcasting joint venture between Rupert Murdoch’s Star and Tata Sons.

exchange4media Staff Dec 1, 2004 8:19 AM

Kolkata-based investment group Peerless General Finance has launched a multi-media campaign on Tuesday. The campaign marks the entry of Rediffusion DYR Kolkata to serve creative assignments for Peerless. Media mandate for the campaign is with Media Edge.

exchange4media Staff Dec 1, 2004 8:18 AM

Cheil Communications, long seen as the in-house agency of Samsung, has ambitious plans to pitch for new businesses in the New Year, even as it consolidates its partnership with Samsung in India. And it is awaiting clarity from WPP as to which of its outfits will partner Cheil in India following the recent global pitch, says Viren Razdan, Senior VP, Cheil.

exchange4media Staff Dec 1, 2004 8:18 AM

Anil Thakraney, Creative Head, Lowe Delhi, is set to quit the agency. Interestingly, both – the departer and the employer have mutually decided not to renew the contract as Thakraney had “commendably accomplished” what he was assigned to do. In fact, Lowe is not feeling the need to bring someone in as his replacement, immediately.

exchange4media Staff Dec 1, 2004 8:17 AM

Mid Day Multimedia has been scouting for a partner for quite some time now. Towards the end of last financial year, the group held regular talks with Sakal, Hindustan Times and The Times of India, among others for the same reason. This time around, however, quite a few names being mentioned are from the global arena.

exchange4media Staff Dec 1, 2004 8:16 AM

The entire Hitachi air conditioners portfolio worth Rs 15–20 crore is up for a creative pitch, inform reliable industry sources. At least four agencies are in the reckoning for this particular account, and the first round of presentations would begin mid December onwards. The size of the account, however, would vary as the company is looking for enhanced decibels with the new agency in the fold.

exchange4media Staff Dec 1, 2004 8:15 AM