Date-wise News

The Coca-Cola Company has been ranked as the fifth most respected corporate house in the world by the Financial Times–PricewaterhouseCoopers survey on world’s ‘Most Respected Companies’. The company also came top in its category of food and beverage industries.

exchange4media Staff Nov 30, 2004 8:57 AM

Yamaha Motor India has signed up with Contests2win.com to promote Yamaha Fazer – the newly launched deluxe and limited edition version, via ‘BrandGames’. The customised C2W game-contests, BrandGames are built around brands and co-hosted on the Yahoo! and C2W websites.

exchange4media Staff Nov 30, 2004 8:56 AM

In the Rs 5,000-crore Indian toilet soaps industry, it’s now time for launches and relaunches. For over two years, the toilet soaps market has been stagnating at a poor 5% growth rate. So, in an effort to rejuvenate the market, Indian marketers are now relaunching their products with value additions.

exchange4media Staff Nov 30, 2004 8:55 AM

The Rs 1,000-crore Sony India Pvt Ltd has for the first time decided to market ‘Aiwa’ mini-hifi, micro and portable audios and headphone stereo without radios through its existing 80 ‘Sony’ exclusive outlets across the nation beginning December 2004.

exchange4media Staff Nov 30, 2004 8:55 AM

The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk products and chocolates, is reviving its chocolate business with new products and renewed packaging. The company will launch the Chocozoo brand of chocolates on December 9, which will target the age group of four to 14 years.

exchange4media Staff Nov 30, 2004 8:54 AM

After all the courtroom drama over telecast of cricket matches in India, rights holder Prasar Bharati is estimated to have made a net gain of only Rs 10-15 crore. That’s the total score for two Test series against Australia and South Africa, and a one-dayer against Pakistan. The last Test match of the series is in progress now.

exchange4media Staff Nov 30, 2004 8:53 AM

‘Wanted: A retail outlet that will breakeven in the shortest possible time’ – that was the general sentiment echoed by the large assembled crowd of CEOs and MDs at the retail summit held in Mumbai. Titled ‘The Retail Paradigm –growth and opportunities,’ the focus of the summit was on retail solutions across varied fields such as fashion, telecom, financial services and consumer research.

exchange4media Staff Nov 30, 2004 8:52 AM

On December 4, Max is launching SingTone, an interactive SMS service that would enable viewers to indulge in their love of Hindi movie songs. SingTone will allow viewers to download tunes of popular songs from movies to their mobile phones, even as they are watching the song in the movie being telecast on Max.

exchange4media Staff Nov 30, 2004 8:51 AM

Indian Idol is reaping benefits for Sony, but not everyone is pleased. While on one hand, Thursday means an increase in the channel’s overall performance, it also means a drop for ‘Jassi…’ and ‘Ye Meri…’ on that specific day. To fight the GRP drop, Sony decides to make Jassi a thrice-a-week show – airing it daily from Monday to Wednesday.

exchange4media Staff Nov 30, 2004 8:50 AM

Radio Mirchi is looking to reinforce its image as the top private FM channel, and is undertaking a number of branding initiatives to achieve its objective. The FM channel from the Times Group is all set to revamp itself in the New Year.

exchange4media Staff Nov 30, 2004 8:49 AM

Planning and research is what Cheil Communications will focus on in 2005, said Viren Razdan, Senior VP. The agency plans to follow up the first pilot project called ‘Cheil Heartbeat’, which was conducted this year to understand the external and internal behaviour of consumers towards lifestyle. This study will now be an annual feature.

exchange4media Staff Nov 30, 2004 8:48 AM

Contract Bangalore has bagged the Shell retail account, estimated by market sources to be worth Rs 5-7 crore. As is known, the government has exempted Shell India from the 26 per cent mandatory divestment clause and allowed the global oil major to open 2,000 retail outlets in the country.

exchange4media Staff Nov 30, 2004 8:47 AM