Date-wise News

Coca-Cola Co. sounds a lot like it's banking on ads for growth. In outlining its plans earlier this month the CEO said the company needs a greater share of voice. The CMO said it needs more ads promoting Coke's broad appeal. The VP of corporate marketing asked for a return to the heartstring-twanging ads of old.

exchange4media Staff Nov 27, 2004 8:41 AM

The DCM Shriram Consolidated Ltd (DSCL) is set to enter petro-goods retailing. The company plans to retail petrol and diesel as an add-on service alongside its existing network of 12 Hariyali Kisan Bazaar (HKB) stores. For this purpose, it is entering into dealership agreements with Bharat Petroleum Corporation Ltd (BPCL) for retail vends.

exchange4media Staff Nov 27, 2004 8:38 AM

LG Electronics India, a market leader in the display and optical storage devices segment, today announced the launch of LG Pro Server-PA105 and PA110, for the SMB segment in the Indian market. The LG Pro Server is priced between the range of Rs 54,000 and Rs 1.4 lac.

exchange4media Staff Nov 27, 2004 8:37 AM

Faber India, the domestic arm of Italian kitchen appliances firm Faber SpA, has entered into a distribution tie-up with Whirlpool and is aiming for 30 per cent growth in sales at Rs 52 crore this year.

exchange4media Staff Nov 27, 2004 8:36 AM

While the cellular subscription across the country has crossed the fixed line users base, in reality more than 50 per cent of the circles have a higher number of fixed line subscribers compared to mobile users.

exchange4media Staff Nov 27, 2004 8:35 AM

South Korea's Samsung and LG, already challenging top handset maker Nokia in the world's biggest markets, are taking the fight to the fastest-growing market, offering fancy phones and aggressive marketing in India.

exchange4media Staff Nov 27, 2004 8:34 AM

Personal and healthcare major, Emami, has launched its latest advertising campaign featuring megastar Amitabh Bachchan, this time for Boroplus.

exchange4media Staff Nov 27, 2004 8:33 AM

In an effort to provide its cardholders with innovative payment solutions, MasterCard International and HDFC Bank have recently introduced the HDFC MasterCard debit card. This new innovation can be used for all electronic transactions at merchant establishments as well as ATMs.

exchange4media Staff Nov 27, 2004 8:32 AM

MTV is back with Roadies 2. The reality show not only got a better opening than Roadies 1, it consistently did well. According to TAM Peoplemeter System, while the former in the starting week had a TVR of 0.14 for target group CS 15-24 in six metros, the latter has 0.32.

exchange4media Staff Nov 27, 2004 8:31 AM

"We are a mid-sized agency right now. But when you speak to me three to five years down the line, you will tell me that yes, SSC&B is in the reckoning of top agencies now. That is my vision for the company and that really is my task and challenge at hand. Despite the size, however, SSC&B is a top-class agency. No other agency has won over 140 international advertising awards and that puts us in good stead. Even if we dont become the largest, we want to be the best, to be counted in the top most agencies of the nation and we have already started moving in that direction. "

exchange4media Staff Nov 27, 2004 12:00 AM