Date-wise News

After months of working behind the scenes, Sai Nagesh has decided to announce his return back into the thick of media action. Nagesh has turned an entrepreneur and is launching his company christened Matrix Marketing Communications.

exchange4media Staff Nov 22, 2004 11:05 AM

Yahoo has announced it hired WPP Group's OgilvyOne to handle its interactive marketing and that the agency will soon open an office in San Francisco. The creatives numbered "about 15". Soho Square in New York, another WPP agency, will remain Yahoo's agency of record.

exchange4media Staff Nov 22, 2004 8:32 AM

`Brands’ have become bland expressions, thanks to the excessive commercials and the multitude of television channels. Instead, companies and organisations need to focus on creating `lovemarks' that bring their products very close to consumers' hearts.

exchange4media Staff Nov 22, 2004 8:31 AM

The Trai is in consultation with the Department of Space, private FM radio stations and AIR for formulating norms in the area of satellite radio. In addition, US-based consulting firm Telecomm Strategies is in the process of giving an overview of the international scenario in satellite radio.

exchange4media Staff Nov 22, 2004 8:29 AM

According to the latest Business Week, online advertising in the US will touch $9.3 billion this year, of which $5.4 billion is brand advertisement—all told, this is around 4% of total adspend in the US.

exchange4media Staff Nov 22, 2004 8:28 AM

The domestic jeanswear market is expected to cross Rs 1,900 crore this year, with about 35 million Indian consumers expected to purchase over 43 million pairs of jeans.

exchange4media Staff Nov 22, 2004 8:26 AM

The company’s chairman Neville Isdell may have tall expectations from the India operations, but Coca-Cola India believes that it may not be able to keep pace with its current compounded annual growth rate (CAGR) of 19% (1994-2004).

exchange4media Staff Nov 22, 2004 8:25 AM

The Prasar Bharati board will meet on November 29 to take a decision on including more private channels on Doordarshan’s direct-to-home (DTH) platform. Among other issues, the board is expected to take a call on whether Arabic channel, Al Jazeera, would come on to this platform.

exchange4media Staff Nov 22, 2004 8:23 AM

Discovery Travel & Living, India’s international lifestyle channel, has unveiled its nationwide advertisement campaign – ‘Get a life’. The three-month-long multi-media campaign has been created to establish a distinct positioning for the channel in the viewers’ mind-space. The campaign was kicked off last weekend.

exchange4media Staff Nov 22, 2004 8:22 AM

Aegis Group Plc, one of the world’s largest media services and market research firms, is set to acquire a controlling stake of 51.01 per cent in Percept India.

exchange4media Staff Nov 22, 2004 8:21 AM

While the pan masala/zarda/gutka category recorded a 181 per cent growth in Print advertising in the first half of 2004, Rajnigandha leads the pack of top advertisers for the first three quarters of this year.

exchange4media Staff Nov 22, 2004 8:19 AM

Launched by the Percept Group, P9 Integrated has already clinched nearly a dozen projects, while six more are expected in the coming months. The group’s mandate is to market and publicise lead cinema projects both nationally and internationally, in addition to brand positioning in cinema and celebrity management.

exchange4media Staff Nov 22, 2004 8:16 AM

“It is not like if one brand has become popular, we will sell everything under that umbrella. So, neither Rajnigandha can have a brand extension nor can any product fall in the category of Rajnigandha. Likewise, when we talk of Baba, the message is world’s best tobacco. So Baba cannot be about paan masala, it’s the nation’s first saffron flavoured chewing tobacco that has set global benchmarks for quality since 1929. It is not like anything and everything being sold under the same brand name.”

exchange4media Staff Nov 22, 2004 12:00 AM