Date-wise News

Arup Ghosh confirmed to exchange4media that he will be joining Dainik Jagran TV as Director News from December 1. The channel will be launched in March 2005 and the press would be informed officially of the same in December. Ghosh also informed that his long-term colleague Shireen Sethi will be joining CNBC’s new Hindi business channel which is also slated for launch soon.

exchange4media Staff Nov 19, 2004 2:39 PM

Whirlpool of India Ltd is working on a new strategy for its air-conditioner business. At present, it gets its ACs assembled by different companies. The new strategy is expected to be finalised in 2005.

exchange4media Staff Nov 19, 2004 8:00 AM

Foster’s has partnered with contests2win.com in an online initiative to promote its brand. Through an interactive contest format on the website, Foster’s gives cricket lovers a peek into the personal side of the popular Australian cricketers.

exchange4media Staff Nov 19, 2004 7:59 AM

The Indian arm of global FMCG major Procter & Gamble, Procter & Gamble Home Products has doubled its turnover in less than a year from the powder detergents business to Rs 550 crore.

exchange4media Staff Nov 19, 2004 7:58 AM

Entertainment Network India Limited (ENIL) that runs seven FM radio stations for the Times of India group, has served the government a conditional notice of termination of its FM radio service in Pune.

exchange4media Staff Nov 19, 2004 7:57 AM

Plans of Timex Watches BV of the Netherlands to make the Indian unit a wholly-owned subsidiary shows the confidence they have on the Indian market, says Salil Sadanandan, VP, Marketing, Timex India. Currently Timex BV holds 83.5 per cent stake in Timex India.

exchange4media Staff Nov 19, 2004 7:56 AM

Industrialist Saroj K Poddar-led Poddar Heritage Group has finally kicked off its hospitality business with the induction of RMG David as its advertising and brand agency.

exchange4media Staff Nov 19, 2004 7:55 AM

The government is looking at an alternative to the revenue-sharing model for the second phase of private FM radio, information and broadcasting minister S Jaipal Reddy said on the sidelines of the economic editors’ conference on Thursday.

exchange4media Staff Nov 19, 2004 7:54 AM

The Telecom Regulatory Authority of India (Trai) is not likely to change its stand on the ‘must provide’ clause for the broadcasting sector, according to sources. Even as some broadcasters have protested against the Trai move on mandatory content-sharing across all distribution platforms (cable TV and direct-to-home), the regulator is in the process of rolling out an order on ‘must provide’ soon.

exchange4media Staff Nov 19, 2004 7:53 AM

In a multi-agency pitch Beehive Communications has bagged the media responsibilities for Star Cruises. Maxus won the account two years ago and it was currently under the custodianship of a GroupM unit. Apart from this, there were three other agencies in the fray. The business is currently pegged at Rs 5 crore.

exchange4media Staff Nov 19, 2004 7:51 AM

Tata group’s Titan Industries Ltd has decided to partner with GroupM’s Maxus for its media buying and planning duties. The decision follows a multi–agency pitch that included Lodestar, Madison and Starcom. The account is pegged at Rs 35-40 crore.

exchange4media Staff Nov 19, 2004 7:50 AM

The action is hot on the Samsung ad account internationally but officials in India aver that there is no heat being felt here. Although a clearer picture would emerge over the next few days, it appears that the changes are more in the global branding part of the business. The “in-market” or local business in India is not affected as of now, with Cheil continuing to be in the saddle.

exchange4media Staff Nov 19, 2004 7:49 AM

“We are not wary of our competitors. Look at the penetration; the number of people who use a microwave is 0.1 per cent; so the challenge is how do I make more people use a microwave. If I can do that I don’t need to worry about competition. It’s the same case for airconditioners. The good thing about India is that the penetration level is very low for appliances. So you really don’t have to worry about competitors.”

exchange4media Staff Nov 19, 2004 12:00 AM