Date-wise News

ACL Wireless, provider of Real-Time Wireless Messaging Services to mobile operators, has launched its ‘chatZone’ service in partnership with Telecom Operators and Enterprises, across the country.

exchange4media Staff Nov 17, 2004 7:21 AM

E-Charge, a subsidiary of the Mercantile Pacific group of Australia, which is one of the largest distributors of mobile handsets there, today announced the launch of the world’s smallest Microsoft Windows-enabled mobile device in India.

exchange4media Staff Nov 17, 2004 7:20 AM

The Indian PC market grew 35 per cent in the third quarter of the calendar year 2004, shipping more than 8.85 lakh units, said research firm Gartner. India also perhaps showed the highest growth in the Asia-Pacific (excluding Japan).

exchange4media Staff Nov 17, 2004 7:18 AM

Drinking tea is soon going to be the coolest thing to do for India's Gen Next and working hard to make this happen is the Pune-based design company Elephant Design, which has been roped in by FMCG major Hindustan Lever to make its tea brand, Lipton, hot and happening.

exchange4media Staff Nov 17, 2004 7:13 AM

Backed by Warburg Pincus, Sunil Alagh, the former CEO of Britannia Industries, is eyeing a buyout in the Indian fast-moving consumer goods (FMCG) market.

exchange4media Staff Nov 17, 2004 7:12 AM

Selvel Media Services has signed an agreement with Pakistan Hockey Federation to sell in-stadia space to Indian sponsors for the Samsung Champions Trophy 2004, to be held in Lahore from December 4 to 12. The National Stadium in Lahore is the world’s largest hockey stadium.

exchange4media Staff Nov 17, 2004 7:11 AM

Moving a step further in the research techniques, TNS, a market information provider, has launched NeedScope System, which combines the features of TNS’ global solution with the former NFO’s Impsys, strengthening motivational research expertise.

exchange4media Staff Nov 17, 2004 7:10 AM

Mymobile Infomedia Pvt Ltd, a company set up by the Indian Cellular Association, will launch a monthly magazine ‘My Mobile’ in December this year. The magazine aims to be a guide for consumers and retailers on handsets, value-added services, accessories, etc.

exchange4media Staff Nov 17, 2004 7:09 AM

Dainik Jagran has launched eight city-centric supplements simultaneously in Punjab region to boost its growth plans and also to cater to readers with customised information of their own city. The all colour four-pager pullouts will be covering eight specific cities of Punjab.

exchange4media Staff Nov 17, 2004 7:08 AM

TAM Media Research’s AdEx India has announced a technical collaboration with RCS’ AirCheck to provide 24×7 data monitoring and analysis of advertising expenditures in radio to the industry. Taking a note of the reflection of media experts, the move is seen to be appreciated.

exchange4media Staff Nov 17, 2004 7:07 AM

Well-known economist and management guru Arindam Chaudhuri, Dean of Indian Institute of Planning and Management (IIPM), is launching a business magazine titled ‘Business and Economy’ around February next year. While Chaudhuri will be Editor-in-Chief, the Publisher is Abhimanyu Ghosh.

exchange4media Staff Nov 17, 2004 7:05 AM

When it comes to media planning and buying, you have a media department at the client’s end that works in tandem with the agency in question. Can the same not be applicable to the creative arena as well? You have brands that sweat it out on television, only to suffer on account of a mediocre creative idea. A half-hearted brief, a miscommunication of sorts, a misinterpretation of strategy…the anomalies that exist between the client and the agency are manifold.

exchange4media Staff Nov 17, 2004 7:04 AM

After a multi-agency pitch that featured around five-six agencies, the Cobra beer account has moved to Lowe. Sources claim Saatchi & Saatchi, Grey, Quadrant and McCann were the other agencies involved in the fray. The campaign for Cobra Premium lager beer is likely to break by January 2005.

exchange4media Staff Nov 17, 2004 7:03 AM

As part of our strategy, we have now acquired worldwide rights to properties like The Day After Tomorrow, Garfield, Buffy and, most recently, Bruce Lee. Products like Spiderman and Bruce Lee which have a global fan following are what Indiagames takes to the market and very easily finds millions of customers all over the world, thanks to the product quality and extensive branding.

exchange4media Staff Nov 17, 2004 12:00 AM