Date-wise News

AdEx India, a division of TAM Media Research, in technical collaboration with AirCheck, a wholly owned subsidiary of RCS Inc., USA, has announced the launch of Radio AdEx that will provide 24x7 monitoring and analysis of advertising expenditures in radio across four metros covering 14 radio stations.

exchange4media Staff Nov 16, 2004 5:37 PM

Kraft Foods announced today it will sell its confectionary business to Wm. Wrigley Jr. Co. for roughly $1.5 billion. The expected sale, part of Kraft's ongoing "Sustainable Growth Plan" intended to build much-needed top-line growth, includes Life Savers, Creme Savers, Altoids, Trolli and Sugus brands, which make up 1.5% of Kraft's global revenues.

exchange4media Staff Nov 16, 2004 7:35 AM

The branded entertainment business is about to get more organized. The Branded Content Marketing Association has formed a chapter in the U.S. and has appointed Hollywood producer Peter Guber and Madison Avenue executive Cindy Gallop to serve as chairmen of the board.

exchange4media Staff Nov 16, 2004 7:33 AM

Diwali 2004 has brought cheers for some CTV manufacturers. Mirc Electronics has recently sold 2.5 lakh ‘Onida’ CTVs. Videocon International has sold three lakh CTVs this Diwali compared to two lakh units sold during the previous corresponding period.

exchange4media Staff Nov 16, 2004 7:32 AM

Tata Tea Ltd would focus more on the branded segment of the domestic and international tea markets to enhance its market share. The company is also planning to enter new markets to spur its topline and bottomline growth in the current fiscal.

exchange4media Staff Nov 16, 2004 7:31 AM

By the first week of December, WorldSpace plans to enter Chennai with a different marketing strategy, says Sanjay Ramakrishnan, Director, Consumer Audio Business. “Our campaign in Chennai would be in the same lines as in Bangalore,” he said.

exchange4media Staff Nov 16, 2004 7:30 AM

Even as fast moving consumer goods (FMCGs) and consumer durables are showing a dip in advertising spends, the pharmaceutical sector is quietly upping its advertising spends. Cough syrups, lozenges, rubs and balms are some of the over-the-counter (OTC) products that have increased their television ad spends.

exchange4media Staff Nov 16, 2004 7:29 AM

Hindustan Lever has decided to position Bru as the mother brand for Coffee and run under it several sub brands like it has badged Brook Bond and Lipton for tea.

exchange4media Staff Nov 16, 2004 7:28 AM

Rapid-fire questions and quick-reflex answers – quiz shows are everywhere, be it Bournvita Quiz Contest, Mastermind India, India’s Child Genius or others of the similar kind. But is the popularity of these quiz shows restricted to a niche audience?

exchange4media Staff Nov 16, 2004 7:26 AM

Charlie Chaplin will always remain a loyal brand ambassador of Cherry Blossom shoe polish. After a gap of 10 years, when Reckitt Beckiser brought back Chaplin in a commercial in February, the company saw an eight per cent gain in market share. And, since the first week of November, Chaplin has again revisited viewers in a new commercial that is on air.

exchange4media Staff Nov 16, 2004 7:26 AM

Total Wardrobe Solutions, the ready-to-wear division of S Kumars, is charting out a roadmap to generate Rs 300 crore worth of business over the next five years. Besides extending Reid & Taylor suiting fabric into the branded mens formalwear, the company plans to tap the economy, mid-priced and super-premium segments of the domestic apparel market.

exchange4media Staff Nov 16, 2004 7:25 AM

Oil sector advertising in Print dipped by 23 per cent in the first half of 2004, compared to the same period last year. Interestingly, in 2003, oil sector advertising soared by a whopping 331% over that of 2000. Indian Oil Corporation, however, tops as the biggest advertiser in the first three quarters this year.

exchange4media Staff Nov 16, 2004 7:24 AM

A year after its launch, the 24-hour free-to-air news channel of Doordarshan, DD News is set for a revamp. The official news cannel in its new avatar had performed well occupying the third place in channel share following NDTV India and Aaj Tak, with an ad revenue of Rs 15 crore – more than double its target.

exchange4media Staff Nov 16, 2004 7:21 AM