`Date-wise News`

International: Olympics, election spike broadcast TV ad revenues

The summer Olympics and the election season helped boost third-quarter broadcast network net revenues from advertising sales by 32.6% from $2.1 billion to $2.8 billion, compared with the year-earlier period.

exchange4media Staff Nov 15, 2004 7:35 AM

Gaming is the current craze among youths

Gaming is the new passion that is taking urban youth by storm. And it finds new enthusiasts by the hour. Gaming and the businesses that run it are still at a nascent stage in India, with the market size estimated to be just about Rs 50 crore.

exchange4media Staff Nov 15, 2004 7:34 AM

Airconditioners: LG in bid to beat seasonal nature

LG Electronics India Ltd is planning a big push for its room airconditioners (RACs) during 2005 in a bid to sustain its leadership position in the Indian AC market.

exchange4media Staff Nov 15, 2004 7:33 AM

Sony sets target to increase customer reach

Increasing customer reach and boosting confidence in the brand through its service initiatives are major focus areas for Sony India this year. The company has set itself a target of setting up a network of 160 service centres by March 2004.

exchange4media Staff Nov 15, 2004 7:32 AM

No kidding, Frito Lay labels to carry nutrition facts

In a fallout of the changing environment in food regulations, Frito Lay India, the snack foods subsidiary of PepsiCo Inc., has for the first time decided to label all its products with ‘nutrition facts’.

exchange4media Staff Nov 15, 2004 7:31 AM

Delhi HC spikes Nestle’s claim on Chilli Garlic

The Delhi High Court has barred Nestle from claiming exclusive or vested right to the name of its sauce variant, ‘Chilli Garlic.’ However, it has upheld Nestle’s exclusive right to its other two sauce brands, ‘Masala Chilli’ and ‘Hot & Sweet’.

exchange4media Staff Nov 15, 2004 7:31 AM

Timex targets 25% growth this Diwali

Timex Watches has targeted a growth of 25 per cent this Diwali over that achieved in the last festive season, said Salil Sadanandan, VP-Marketing, Timex Watches. “For the festival season we have allocated Rs 4-4.5 crore for marketing and advertising activities,” he said.

exchange4media Staff Nov 15, 2004 7:30 AM

Prasar Bharati kicks off DTH operations

After a long wait, public broadcaster Prasar Bharati has finally kicked off its Rs 500 crore DTH venture, roping in around two lakh subscribers to begin with. The public broadcaster becomes the second DTH operator in the country after Zee-promoted ASC Enterprises’ Dish TV, which has managed to corner around 1.5 lakh subscribers in about a year’s operations.

exchange4media Staff Nov 15, 2004 7:28 AM