Date-wise News

In its quest to be close to consumers wherever they are online, HP has bought the rights to tens of thousands of search engine keywords, according to the company's interactive global brand marketing chief.

exchange4media Staff Nov 13, 2004 8:34 AM

While the soaring revenues of search-based Internet advertising have received the bulk of media coverage of late, a new eMarketer study indicates that other forms of online advertising are also doing well.

exchange4media Staff Nov 13, 2004 8:33 AM

In a bid to buy time from investors as the Coca-Cola Co. looks to engineer a turnaround. At the heart of the new strategy, Coke executives vowed to restore "world-class" marketing with a permanent boost of up to $400 million in annual marketing and innovation investments. Executives also aim to double the value of the Coca-Cola trademark within a decade by reviving the icon with advertising with a youthful point of view.

exchange4media Staff Nov 13, 2004 8:32 AM

Dabur India Ltd (DIL) has decided to undertake another restructuring. The company has created a new division - Consumer Healthcare Division (CHD) - separate from the fast moving consumer goods (FMCG) business and now looks to foray into several new products via the new division.

exchange4media Staff Nov 13, 2004 8:31 AM

Why are diamond brands, despite aggressive advertising and suitably swish brand ambassadors, failing to even dent the Indian market? With the success of mass brands such as Levi’s, or niche luxury brands like Louis Vuitton, it’s clear the Indian consumer isn’t averse to paying a little bit more for quality, a guarantee and a name. Why should diamonds be any different?

exchange4media Staff Nov 13, 2004 8:30 AM

At a seminar to mark the fifth National Public Service Broadcasting Day in the Capital on Wednesday, the relevance of TRP ratings was questioned by most speakers.

exchange4media Staff Nov 13, 2004 8:29 AM

The fireworks may not have been very spectacular this Diwali for the advertising industry, but the first nine months of this year have been good for the sector. Consider the numbers. According to estimates compiled by AdEx India, the industry has grown by about 13 per cent, raking in revenues of over Rs 8,000 crore.

exchange4media Staff Nov 13, 2004 8:28 AM

The embargo imposed on Samsung and Reckitt Benckiser by the Indian Broadcasting Federation (IBF) and the Advertising Agencies Association of India (AAAI) has been lifted after the two companies cleared their outstanding advertising dues. “The embargo on Motorola continues as it still has to make the required payments,” said Naresh Chahal, IBF’s Director for Finance.

exchange4media Staff Nov 13, 2004 8:26 AM