Date-wise News

The Telecom Regulatory Authority of India (Trai) has issued draft interconnect regulations for the cable and broadcasting industry. The industry has time till November 5 to send its inputs, after which the regulations would be finalised, Trai said.

exchange4media Staff Oct 29, 2004 8:11 AM

Zee Telefilms has posted a net profit of Rs 39.99 crore for the quarter ended September 30, 2004, up 115.46 per cent compared with Rs 18.56 crore in the quarter ended September 30, 2003. Income from sales and service for the quarter has gone up by 74.55 per cent to Rs 188.10 crore (Rs 107.76 crore).

exchange4media Staff Oct 29, 2004 8:10 AM

Anglo-Dutch toileteries and foods major Hindustan Lever (HLL) has received another drubbing in the market, going by its third quarter results. Asked how much longer HLL’s financial results would continue to tumble, HLL vice-chairman M K Sharma retorted: “Let me be blunt. Ask P&G.”

exchange4media Staff Oct 29, 2004 8:09 AM

Cadbury India may expand its product portfolio by adding other brands of Adams - the company it acquired globally - into the country next year. The new launches could include Adams' chewing gum brands Trident and Dentyne, and bubble gum brand Babbaloo.

exchange4media Staff Oct 29, 2004 8:08 AM

In an attempt to boost direct-to-home (DTH) services and promote competition, the Telecom Regulatory Authority of India (TRAI) has suggested that content must be made available freely and on a non-discriminatory basis.

exchange4media Staff Oct 29, 2004 8:07 AM

What does it take to become a truly world class company? This was the debate put forward at the CII national summit on Thursday. Rajeev Bakshi, Chairman, Pepsico India and Harshavardhan Neotia, MD, Ambuja Cement – East spoke on what made their companies truly world class.

exchange4media Staff Oct 29, 2004 8:07 AM

For Sony, CID has always been one of the constant deliverers. The channel’s and CID team’s recent achievement of shooting a one-hour, 51-minute episode in one shot means a step ahead in programming execution. Paying recognition to the content, Sony plans showing a break-free episode.

exchange4media Staff Oct 29, 2004 8:05 AM

Pepsi's integrated marketing campaign was in India centered round the World Cup last year has been adjudged the best campaign amongst 333 entries from around the world in the annual GLOBES Awards sponsored by the Marketing Agencies Association (MAA) Worldwide.

exchange4media Staff Oct 29, 2004 8:05 AM

Contrary to certain news reports earlier about RMG David handling the Inox portfolio, the later has been in Lemon‘s custody since its inception in 2001. While the agency handles the complete responsibility for the strategic and creative development of brand communication, it also focuses on opportunities beyond conventional advertising within each property on account of it being an experiential brand.

exchange4media Staff Oct 29, 2004 8:03 AM

In a three-way-pitch featuring the likes of Bates and Rediffusion, JWT Kolkata has emerged as the sole custodian of the Century Plyboards (I) Ltd account. The mandate was previously being held by Euro RSCG.

exchange4media Staff Oct 29, 2004 8:02 AM

“OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality and as long as we have people walking on the streets, the industry has an exciting future. To be better off, marketers will have to look at ways the customer can interface with products, with brands, when he is out on the streets.”

exchange4media Staff Oct 29, 2004 12:00 AM

“Our learning curve has been very steep in this market. India offers a unique vieweing environment. We have invested a lot of time, money and effort in developing HBO and the English movie market in India. We hope to have got the pulse of the audience.”

exchange4media Staff Oct 29, 2004 12:00 AM