Date-wise News

In an attempt to generate larger mass appeal in its mission to fight ill-treatment against animals, People for Ethical Treatment of Animals (PETA) has released its latest ad campaign featuring Bollywood-star Amisha Patel as a terrified prisoner in a jail to depict the wretched conditions of animals in zoos across the country.

exchange4media Staff Oct 23, 2004 4:43 PM

Consumer control. Accountability. Innovation. Engagement. Collaboration. These are the buzzwords of the marketing industry today, and they can't be repeated often enough. "Intellectually," one marketing exec told me last week, "people are starting to get it."

exchange4media Staff Oct 23, 2004 8:10 AM

Videocon group, inked a distribution and marketing alliance with the US-based York International, the largest independent manufacturer of heating and air-conditioning solutions globally.

exchange4media Staff Oct 23, 2004 8:09 AM

Philips will invest $50 million over five years in its Indian technology centre and expects to double the centre's work-force to 2,600 by 2007.

exchange4media Staff Oct 23, 2004 8:08 AM

A robust motorcycle market, surging scooter sales and modest moped market, pushed two-wheeler sales up by 13.1 per cent during the first half of this fiscal. A total of 28.7 lakh two-wheelers were sold during April-September 2004 compared to 25.4 lakh units sold during the year ago period, data compiled by the Society of Indian Automobile Manufacturers (Siam) showed.

exchange4media Staff Oct 23, 2004 8:07 AM

Competition is hotting up in the plasma and projection CTV segment. For, even as Sony is planning to focus at spurring more volumes of ‘Sony’ projection CTVs by expanding its distribution network by an additional 100%, Videocon is planning a brand extension for ‘Toshiba’ in the high-end range from Projection CTVs to include Plasma CTVs, as well. Meanwhile, Mirc Electronics too has charted out aggressive marketing plans to spur more volumes of its plasma CTVs to cater to the home segment.

exchange4media Staff Oct 23, 2004 8:06 AM

Media planning needs to smarten up as high tech channels for advertising products open up. Sales and marketing executives of companies need to think beyond print, electronic and outdoor media, and find new ways of reaching customers. That’s what a McKinsey study ‘Steering customers to the right channels’ suggests.

exchange4media Staff Oct 23, 2004 8:06 AM

Coca-Cola and Pepsi commercials have bombarded us with images of an array of subjects ranging from actors and cricketers to reflection of fun and masti, family togetherness and patriotism. However, given the Indian market, however, it seems that the Cola Wars are losing the fizz.

exchange4media Staff Oct 23, 2004 8:04 AM

It took the shape of a meeting-ground for the who’s who of the Indian advertising as most of the ad gurus converged at the Subhas Ghosal Foundation Lecture presented by Rajasthan Patrika on Monday. Author and management consultant Gurcharan Das spoke on the changing trends at a lecture on ‘Good and Bad Corporate Behaviour’.

exchange4media Staff Oct 23, 2004 8:03 AM