Date-wise News

It’s hot! Food Darbar, Dandiya Nights, Estate showcase – name it and it’s all there. Radio Mirchi is adding ‘garmi’ to the festival mood by organising various exhibitions nationwide. While the Food Darbar is slotted for October-end, the Estate Showcase has been scheduled for October 22-24 at the Pragati Maidan grounds.

exchange4media Staff Oct 22, 2004 9:31 AM

“Create a memorable experience for consumers. For this, integrate all marketing techniques across different channels. And then, create an ambience around the brand at retail outlets,” said Pradeep Gidwani, managing director, Fosters at the ‘Retailscape’ seminar organised by the Star Solutions Merchandising Pvt Ltd in Mumbai.

exchange4media Staff Oct 22, 2004 9:29 AM

Barista Coffee Company has roped in consulting firms PriceWaterhouseCoopers (PwC) and KSA Technopak to frame its franchising strategy.

exchange4media Staff Oct 22, 2004 9:28 AM

More than three weeks after the Cabinet decided to set up a group of ministers (GoM) to review the print media policy, there’s no word yet on the constitution of the GoM.

exchange4media Staff Oct 22, 2004 9:27 AM

Prasar Bharati is planning to extend the coverage of `narrow casting' to 18 more centres, taking the tally to 30 soon. Through `narrow casting' Doordarshan is airing programmes on agriculture and allied subjects from 12 LPT (Low Power Transmission centres) across the country.

exchange4media Staff Oct 22, 2004 9:26 AM

Electrolux India has launched an exciting promotional offer ‘Great Products Dream prices’ – as a part of the group’s festive bonanza. Unlike other promotional offers, the company has something in store for everybody, says Ajay Kapila, VP Sales and Marketing, Electrolux.

exchange4media Staff Oct 22, 2004 9:25 AM

Canon India is launching a marketing and advertising campaign for its digital cameras during the Diwali season. Ad agency Dentsu will handle the campaign, which will be in print and on television.

exchange4media Staff Oct 22, 2004 9:24 AM

The Aditya Birla Group is planning one of its biggest brand-building exercises till date for its newly launched UltraTech Cement (earlier known as L&T Cement) through a combination of an advertising campaign and direct marketing efforts.

exchange4media Staff Oct 22, 2004 9:23 AM

Are channels such as National Geographic, Discovery, The History Channel and POGO that offer English language feed good platforms for regional advertisers in the South? Advertisers in the southern region seem to be turning to these channels just as the ones in the North have been using news channels as well as smaller general entertainment channels to advertise their fare.

exchange4media Staff Oct 22, 2004 9:22 AM

The Prannoy Roy-promoted NDTV Ltd today announced a net profit of Rs 2.81 crore for the second quarter ended September 30, 2004, against a loss of Rs 19.75 crore in the same period last year. The consolidated revenue of the company has grown over 221 per cent to Rs 36.41 crore in the same period.

exchange4media Staff Oct 22, 2004 9:21 AM

The ‘ItchGuard’ campaign has proved lucky for Mudra. The agency has been awarded with the International ‘Creativity 34’ gold medal for ambient media campaign for ItchGuard. Mudra has also won awards of distinction for four advertisement entries –DermiCool press ad, POP material, outdoor campaign, and Rasna TVC.

exchange4media Staff Oct 22, 2004 9:21 AM

“Acquisitions are an opportunity to grow the company inorganically and rapidly. As a cash- rich company, we are always open to acquisitions. Of course, these have to be done synergistically with all facets of the existing business including the image and sales of existing products.”

exchange4media Staff Oct 22, 2004 12:00 AM