Date-wise News

CII is expecting over two-lakh visitors to its forthcoming annual mega event, Consumer Fair 2004 in Kolkata. While CII has added more emphasis to boost the growing consumer business in the city, the official radio partner Red FM has also lined up an array of live coverage initiatives from the event premises.

exchange4media Staff Oct 18, 2004 7:36 AM

Telecom Regulatory Authority of India (Trai) Chairman Pradip Baijal today said operators would one day realise the importance of unbundling their last-mile connectivity.

exchange4media Staff Oct 18, 2004 7:35 AM

Idea Cellular has come up with an innovative offer for pre-paid a customer that allows a user to get hassle-free recharge without vouchers. How is their offer different from Airtel’s? The lowest denomination of Rs 10 and the highest of Rs 10,000. Airtel provides top-up with Rs 50 as the minimum.

exchange4media Staff Oct 18, 2004 7:35 AM

Celebration season for radio stations, like most other media outfits, began with the Ganpati festival but Dandia seems to have urged for more programming initiatives, more on-ground connect with listeners and consequently more advertisers for radio stations.

exchange4media Staff Oct 18, 2004 7:34 AM

Print advertisements for pizza witnessed a 63% plunge in the third quarter of 2004 compared to the same period last year. Ad spends scaled 133% in 2003 over the previous year. Delhi publications top pizza advertising in print across all three quarters.

exchange4media Staff Oct 18, 2004 7:33 AM

Effies 2004 would be held in Mumbai today. Awards that reward effectiveness in advertising are tipped to be a battle to the finish. The effectiveness of the awards can be gauged from the fact that they are being sponsored by Yahoo! India for the third year in a row.

exchange4media Staff Oct 18, 2004 7:30 AM

The Internet and Online Association (IOA) has announced the inclusion of eight new memberships. Among the eight, there are Bazee.com, Bharti Televentures, Group M Media, Starcom–IP and Cox & Kings along with three individual members.

exchange4media Staff Oct 18, 2004 7:30 AM

The latest round of Initiative–BBC World study to assess the habit of advertising avoidance across all media, throws up a number of worrying facts before the advertisers and planners. The study establishes that ad avoidance is most prevalent among the main target audience group for most of the brands. Mumbai tops with highest avoider’s quotient.

exchange4media Staff Oct 18, 2004 7:29 AM

Carat has taken on board Dinesh Gopal Kithany as Strategic Resource Director. He is moving from OMD, Jeddah, where, as Research Manager, he was looking after the Saudi Arabian and other Gulf Cooperative Council (GCC) markets.

exchange4media Staff Oct 18, 2004 7:28 AM

The Malayala Manorama group plans to launch a men’s magazine in English, titled ‘Man’ in November. The periodicity is likely to be quarterly, depending on the reader response survey, said Verghese Chandy, General Manager-marketing. The group is also planning to launch an auto magazine in Malayalam titled ‘Fast Track’ soon.

exchange4media Staff Oct 18, 2004 7:26 AM

For Lodestar, the winning streak of bagging new businesses implies the need for adding more to its infrastructure. And, the agency too has already set the ball rolling. Lodestar is planning to integrate all its services under one roof. Consequently, it has also launched Lodestar Out-of-Home Solutions.

exchange4media Staff Oct 18, 2004 7:25 AM

Finally the picture is clearer. The news channel to be launched from the Times bouquet would be a blend of business and general news channel. Right now, the team that would steer the channel is being strengthened with a few senior level appointments.

exchange4media Staff Oct 18, 2004 7:24 AM