Date-wise News

Dabur India, is moving away from its umbrella brand structure. Till now, Dabur has been the umbrella brand for nearly all the company’s products. Now separate businesses will have separate brands.

exchange4media Staff Oct 6, 2004 7:29 AM

Timex Watches has renewed the contract of Bret Lee, the Australian pace bowler, to be the brand ambassador for the company's product. The Aussie `pace terror,' who had been signed last year will promote Timex watches for one more year.

exchange4media Staff Oct 6, 2004 7:28 AM

It may be off-season for colas, but that’s not stopping global cola majors from keeping a close watch on their India operations. PepsiCo chairman and CEO Steve Reinemund is coming to India later this month. This is believed to be Mr Reinemund’s first visit to the country since he took charge as chairman and CEO of the soft drink giant.

exchange4media Staff Oct 6, 2004 7:27 AM

Colgate Palmolive India has approached the Delhi High Court seeking permission to air a modified version of its disputed tooth powder commercial.

exchange4media Staff Oct 6, 2004 7:27 AM

CyberMedia has adopted a global expansion strategy and multiple initiatives have been undertaken. The strategy is planned for the media business as well as the media services business of the company. CyberMedia proposes to launch two international publications.

exchange4media Staff Oct 6, 2004 7:26 AM

Prasar Bharati is all set to launch radio channels on its DTH television platform. The 24-hour DTH service will provide different language channels, which will be available across India as well as in few neighbouring countries.

exchange4media Staff Oct 6, 2004 7:25 AM

Andhra Pradesh Paper Mills is launching its new Acid Free Copier Paper - "New Andhra Millennium Copier", which it claims to be the first of its kind in India. To aggressively promote acid free paper highlighting its unique attribute, Andhra Pradesh Paper Mills has awarded the Creative and Media functions to Maitri Advertising.

exchange4media Staff Oct 6, 2004 7:24 AM

Indian Newspapers Society (INS) has appointed regional chairpersons and new heads of various committees for the year 2004 –05. Indira Raj Khewa of Sentinel takes over as the chairman of the newly created North East regional operations. And, Aniruddha Lahiri of Anand Bazaar Patrika is the new chairman of the Kolkata chapter.

exchange4media Staff Oct 6, 2004 7:23 AM

Synovate released the results of Synovate PAX - a survey tracking the media industry, the lifestyle and influence of the upscale cross section of the Asia Pacific population. The results reflect the image of increasing purchase of high-end products amongst the affluent Asians.

exchange4media Staff Oct 6, 2004 7:23 AM

Shaw Wallace has recently asked for yet another round of presentations from the agencies it had short-listed for the Director’s Special brand of whiskey. The agencies are McCann, Ambience, St Lukes and Saatchi & Saatchi. A decision on the same is expected by October 8.

exchange4media Staff Oct 6, 2004 7:22 AM

It’s celebration time for MediaCom. In quick succession to the Ruchi Soya account, the agency has added the Joyco Wrigley media business to its kitty. With this, MediaCom adds business worth Rs 30 crore in one week.

exchange4media Staff Oct 6, 2004 7:21 AM

Adding more to its people power, Walt Disney India has appointed Sanjay Reddy as Director of Advertising Sales. The announcement was made by Rajat Jain, Managing Director, Walt Disney Television International (India). In another recent development, the company has appointed SET’s Nachiket Pantvaidya as head of programming.

exchange4media Staff Oct 6, 2004 7:20 AM

The Supreme Court on Tuesday gave provisional rights to DD to telecast the Australia and South Africa cricket series and international syndication rights to Sony. But it also instructed Prasar Bharti, BCCI and Sony to keep full accounts of all earnings and expenses so that “if the final decision is in favour of Zee, then its commercial interests could be protected”.

exchange4media Staff Oct 6, 2004 7:17 AM