Date-wise News

Pepsi and HLL have announced the creation of Pepsi Lipton alliance that pools the companies’ respective strengths to market, sell and distribute Lipton ready-to-drink (RTD) teas and tea-based beverages.

exchange4media Staff May 8, 2004 7:33 AM

Food major Nestle India is planning to tap the breakfast cereal market of corn flakes, muesli or cereal bars. “In the coming days, we will pay more and more attention to health and nutrition and may enter these (breakfast cereals) areas,” Nestle India CMD Carlo M Donati.

exchange4media Staff May 8, 2004 7:32 AM

Hindustan Lever Ltd (HLL) may look into the option of extending services like Lakme Beauty Salons and Ayush Therapy Center to a second level, targeting the popular segment.

exchange4media Staff May 8, 2004 7:31 AM

The GSM based mobile subscriber base has gone up by 9.94 lakh in April at 2.71 crore customers with Bharti group cornering almost one-fourth of the market with 67.58 lakh customers. According to the latest subscriber base figures released by COAI, subscriber additions during April was 9.9 lakh. This is a 28 per cent decline from the average January-March figures and a 34 per cent decline from March.

exchange4media Staff May 8, 2004 7:30 AM

The Telecom Regulatory Authority of India (TRAI ) will come out with separate national policies on broadcasting and distribution of television channels and FM radio in a month's time.

exchange4media Staff May 8, 2004 7:29 AM

With three years of endeavour, adidas launches its latest offshoot, '1' - a sports shoe powered with artificial intelligence. The group claims it to be the most advanced shoe ever manufactured.

exchange4media Staff May 8, 2004 7:28 AM

KG Denim, the makers of the Trigger brand of men’s wear, is retailoring its garments to suit the urban youth. The company is repositioning Trigger, the denim brand, as a fashion brand with youth appeal to grab a bigger portion of the Rs 9,000-crore denim market

exchange4media Staff May 8, 2004 7:27 AM

Competition is hotting up in the New Display Products (NDP) segment. In a bid to gain a competitive edge over Philips’ “LCD Mirror TVs” , LG Electronics India Ltd is planning to set-up 30 ‘X-Canvas Studios’, in order to popularise, and, market its NDPs, across the country, in 2004.

exchange4media Staff May 8, 2004 7:26 AM

Government has initiated action on encashing the bank guarantees of private FM radio players in Mumbai, for failing to pay up their annual licence fee by the due date. While licencees in Delhi and Chennai have a stay against government encashing the bank guarantees, Mumbai players don’t have any legal protection.

exchange4media Staff May 8, 2004 7:25 AM

In an attempt to cash in on the poll fever, television channels have almost doubled their advertising rates for May 13, the election results day. News channels are trying to maximise their revenue since all the results will be out in a single day. The channels are also trying to line-up programmes that are not just plain vanilla psephological analysis of poll results.

exchange4media Staff May 8, 2004 7:23 AM

Recently concluded Business Today-TNS India-promoted Best Advertising Campaigns Study, conducted in six major cities, has chosen Alpenliebe and Hutch as the best advertising campaigns.

exchange4media Staff May 8, 2004 7:22 AM

We are never satisfied. I will give you an example. When we started with afternoon, the highest ratings that came then were around 3. We were hell bent to get 4 and when we did get it, we were excited but the target changed to 5. And currently we are rating at 13 plus, trying for 15.

exchange4media Staff May 8, 2004 12:00 AM