Date-wise News

Hutchison Essar and Microsoft India sign a deal to launch corporate e-mail services on mobile phones. The new service enables a subscriber download, edit and send e-mails on Microsoft Outlook using SMS or GPRS technology.

exchange4media Staff May 6, 2004 10:30 AM

Reebok India has decided to rope in three more cricketers—Irfan Pathan, Parthiv Patel and Harbhajan Singh—to endorse its brand. With this, Reebok will have a team of 6 cricketers as brand ambassadors, having already signed on Rahul Dravid, Mohammad Kaif and Yuvraj Singh.

exchange4media Staff May 6, 2004 10:28 AM

Pakistani paceman Shoaib Akhtar is said to have joined Sachin Tendulkar and Aussie paceman Brett Lee for recording the advertising campaign for TVS Motor Company's latest motorcycle, the Victor GLX 125. The advertisement is being handled by Saatchi & Saatchi. While the filming has been completed, the campaign itself is expected to be on air by the end of this month or early June.

exchange4media Staff May 6, 2004 10:26 AM

The Election Commission sees violation of the electoral code of conduct in extending the deadline for payment of FM radio licence fee. The FM radio matter was taken up by the EC on Wednesday, when the I&B ministry referred it to the election watchdog.

exchange4media Staff May 6, 2004 10:25 AM

Zee Cinema plans to take its channel live to viewers across rural India, where cable and satellite television is yet to penetrate, by using the parent’s DTH technology. Specially designed interactive vans, using the DTH technology, will travel to around 56 towns across Maharashtra, Madhya Pradesh, Uttar Pradesh, Uttranchal, Haryana, Punjab and Himachal Pradesh.

exchange4media Staff May 6, 2004 10:24 AM

Voltas aims is to penetrate mass market, identify demand-supply gaps and develop indigenous products to fill them. K J Jawa, VP (Operations), Cooling Appliances Business Division, Voltas provides an overview of the plan in this week’s Brand Speak.

exchange4media Staff May 6, 2004 10:23 AM

Marico Industries launches Saffola Gold, a new variant in the higher-end edible oil segment. It promises a two-pronged benefit of reducing cholesterol levels and low consumption of oil.

exchange4media Staff May 6, 2004 10:21 AM

Sony Pictures Television International (SPTI) announces the promotion of Todd Miller as Senior Vice President and Managing Director, Asia.

exchange4media Staff May 6, 2004 10:19 AM

Food service retail major McDonald’s has earmarked Rs 3.2 crore for its recent happy meal experience campaign which hit media on May 1, Vikram Bakshi, MD and JV Partner, McDonald’s, North India, said.

exchange4media Staff May 6, 2004 10:18 AM

LG CDMA joins hands with Channel V and Elite Modelling agency to host 'Get Gorgeous' – a nationwide hunt for India's next supermodels. The third reality telly show from Channel V stable likely to be on air by August.

exchange4media Staff May 6, 2004 10:17 AM

UTV teams up with 10 acclaimed Indian directors to step into the world of movie co-productions. The group has set up a movie studio model and establishes global distribution chain with 12 productions on floor.

exchange4media Staff May 6, 2004 10:15 AM

The Kolkata-based hosiery and undergarment manufacturer, Rupa & Co has decided to shift its advertising account from JWT to the Bates Group. However, within the Bates Group, it will be its marketing communications division, 141 Worldwide, that is expected to handle the Rupa account.

exchange4media Staff May 6, 2004 10:14 AM

The long in the making 24-hour Telugu news channel of Vaarttha gets ready for an end-July launch. The group is also looking at other regional news sectors. Marketing activities await final decision on its category – whether a free-to-air broadcast or a paid channel.

exchange4media Staff May 6, 2004 10:12 AM

If 2003 meant weekend problems and the period that followed witnessed various programming initiatives to alter the scene, the current scenario still does not mean weekend evolution. Given that of the five big launches on STAR and Sony in 2004, three are on weekends, indicates that the channels are hell-bent on luring the weekend audience. Are the efforts successful?

exchange4media Staff May 6, 2004 10:11 AM

Total Media, the media wing of Everest and Rediffusion DY&R, has bagged the Rs 7-crore account of Maxima Watches which was earlier handled by Zenith Media.

exchange4media Staff May 6, 2004 10:09 AM

The media buying agency has taken huge strides in Delhi market after bagging media duties of Mother Dairy and Kejian. We are among the top two buyers of STAR Plus in Delhi and among top three of TOI and HT in Delhi, says V Ramani, CEO, MPG.

exchange4media Staff May 6, 2004 10:07 AM

The prime function of Business Wire India is to disseminate corporate information real time in full text to a cross-section of clients who could use them accordingly.

exchange4media Staff May 6, 2004 12:00 AM