Date-wise News

Launches ‘Guess your marks’ contest and aptitude tests to generate higher user interest. Kinetic sponsors gifts for the winners.

exchange4media Staff May 5, 2004 10:25 AM

Addressing a different set of consumers dealing with the problems of oily skin, Hindustan Lever Ltd (HLL) has introduced a new oil-control fairness gel under its Fair & Lovely franchise.

exchange4media Staff May 5, 2004 10:22 AM

A 6 ft-by-6 ft card wishing Radio Mirchi on its first anniversary greets visitors at the radio station's office on the busy Anna Salai here. The red-and-green styled wall leading up to the main office is decorated with more such fan mails, an indication of what Chennai station head Mr G. Sharath Chandra calls the most significant aspect of the one-year on air: audience involvement.

exchange4media Staff May 5, 2004 10:21 AM

Prasar Bharati’s DD News channel has bagged advertising worth Rs 5 crore in the first month of the new financial year beginning April. The news channel’s target for the year is Rs 27 crore.

exchange4media Staff May 5, 2004 10:19 AM

STAR India ensures seamless cross-flow of ideas between production houses, writers, directors or anybody involved in programming. Brainstorming sessions determine the shape of things to come. For more on this, read Content is King.

exchange4media Staff May 5, 2004 10:17 AM

Indian radio industry is facing the problem of research deficiency. Addressing the need radio stations are coming up with commissioned studies. Experts, however argue on the credibility and transparency of commissioned studies.

exchange4media Staff May 5, 2004 10:15 AM

ACNielson ORG MARG has conducted a syndicated research on brand equity of different news channels. The study worked out a brand equity index and identified key areas of strength for each of the channels. Aaj Tak tops the index list with 4.3 points.

exchange4media Staff May 5, 2004 10:13 AM

Fridays have a different story to tell if you compare them to other weekdays. While in South, most channels have more or less similar TVR as the weekday during prime time, in Hindi, it is not so.

exchange4media Staff May 5, 2004 10:10 AM

For Malik joining McCann Erickson is like ‘home coming’ since she had worked with the agency earlier for a good seven years. At Total Media, she headed the Delhi branch.

exchange4media Staff May 5, 2004 10:08 AM

On the trail of a success spree Vyas Giannetti Creative has been eyeing at Rs 50-crore billing by the end of FY05. The agency is on a restructuring to ensure the client the best of creatives backed by effective strategic solutions.

exchange4media Staff May 5, 2004 10:03 AM

'We are delighted with Sandip coming on board. We have a strong media offering, and a broad base of clients. We will be offering an even better service,' says Shekar Swamy, President, R K SWAMY BBDO.

exchange4media Staff May 5, 2004 10:01 AM

Ajay Vidyasagar who was earlier GM, Vijay Television, has been promoted as Head Marketing & Channel Communications, STAR Network and will be reporting to Sameer Nair, COO, STAR Network. Harsh Rohatgi who was earlier AVP, Marketing & Planning has been promoted to head Vijay TV as DGM, Vijay Television.

exchange4media Staff May 5, 2004 9:57 AM