Date-wise News

Lead players in the Indian branded tea segment are drawing up a new gameplan to woo consumers.

exchange4media Staff May 3, 2004 8:06 AM

Following encouraging response to its Telugu news channel ‘TV9’, Associated Broadcasting Company Ltd, promoted by Srini Raju owned iLabs Group, is in the process of launching channels in other vernacular languages.

exchange4media Staff May 3, 2004 8:05 AM

The telecom regulator will intervene in the radio revolt being stirred by the country’s private FM service providers. It will recommend that defaulters pay their dues to the government in easy installments and migrate into a revenue sharing arrangement as suggested by Ficci’s Amit Mitra.

exchange4media Staff May 3, 2004 8:04 AM

‘Live life kingsize’ screamed huge billboards displaying the brand proposition of Four Square cigarettes for many years. As Centre’s ban on all advertisements relating to tobacco-related products kicked in from Saturday, these king-sized hoardings will not have even an inch-space to convey their brand messages.

exchange4media Staff May 3, 2004 8:03 AM

Media giant Viacom Inc, which owns popular channels like MTV and Nickelodeon, is exploring the possibility of outsourcing animation content from India. A team of senior Viacom officials were in India to identify opportunities for growth.

exchange4media Staff May 3, 2004 8:02 AM

In the midst of elections, finance minister Jaswant Singh has refused to play referee over the FM radio licence issue. Mr Singh has tossed the matter back to information and broadcasting (I&B) minister Ravi Shankar Prasad.

exchange4media Staff May 3, 2004 8:02 AM

The Disinvestment Minister Arun Shourie's privatization policies have resulted in the markets being flooded with IPOs over the past few months. The first quarter of 2004 saw a whole lot of offerings by the government to sell its stake in PSUs. Therefore, this time we at AdEx India decided to study the impact this had on Print Advertising in the first quarter of 2004.

exchange4media Staff May 3, 2004 8:01 AM

Sahara Manoranjan is planning to launch the first-ever 3D serial for Indian television. ‘Hello Mr Bhoot’ is awaiting release in August. The group will soon start distributing six crore pairs of glasses across the country.

exchange4media Staff May 3, 2004 8:00 AM

Pink-dominated Mumbai’s financial daily market turns more interesting with the latest white entrant – The Hindu Business Line. The daily is eyeing at marketshare of Business Standard and Financial Express.

exchange4media Staff May 3, 2004 7:59 AM

Leading Hindi daily Dainik Jagran which commands the largest readership among all dailies in the country (NRS 2003 R1) is launching its 25th edition from Nainital today.

exchange4media Staff May 3, 2004 7:58 AM

English daily Hindustan Times is launching a new edition for the youth called ‘Hindustan Times Next’ which will hit the stands this week. Priced at Rs 1.50, the newspaper is targeting a circulation of over 40,000 initially.

exchange4media Staff May 3, 2004 7:58 AM

Following an eight agency fray, UTV’s Hungama TV has short-listed two agencies for each of its creative and media businesses. The group plans to take the final decision for its Rs 8-10-crore account by mid-May.

exchange4media Staff May 3, 2004 7:56 AM

Experts discuss threadbare what it takes to attain advertising success at the second leg of exchange4media.com Conclave in Bangalore. Both strategic and creative sides come under sharp focus.

exchange4media Staff May 3, 2004 7:55 AM

The second leg of exchange4media.com Conclave held in Bangalore underlined the growing presence of regional media across the country. The emerging reality is reflected in the growing advertising interest in regional offerings, experts said.

exchange4media Staff May 3, 2004 7:54 AM