Date-wise News

Observing the need for specialised human capital in the Indian media, Sajal Mukherjee, an old hand in media planning and buying, has embarked on setting up an exclusive institute, called Futuristic Media Communication Centre (FMCC).

exchange4media Staff Apr 29, 2004 7:46 PM

Prannoy Roy-promoted New Delhi Television (NDTV’s) Initial Public Offer (IPO) has been subscribed 37 times.

exchange4media Staff Apr 29, 2004 10:12 AM

Tobacco advertising is dead... , long live tobacco advertising may end up being the reality of the ban that comes into effect on May 1.

exchange4media Staff Apr 29, 2004 8:13 AM

Kwality Wall’s Max reintroduces ‘Koi Mil Gaya’ famed Jaadoo for kids this summer. The group launches extensive telly advertising campaigns and new range of ice creams.

exchange4media Staff Apr 29, 2004 8:12 AM

Lakme India Fashion Week 2004, inaugurated on April 27, reflects the immense potential that the Indian fashion industry holds. Hundreds of buyers from across the world have gathered to clinch a deal with the favourite designer. LIFW ends on May 3.

exchange4media Staff Apr 29, 2004 8:11 AM

Media professionals have joined hands to form the Media Association of Bangalore – the first of its kind in India. Inaugurated on April 27, MAB is anticipated to be a platform to voice the different issues of media.

exchange4media Staff Apr 29, 2004 8:10 AM

Nickelodeon India, the famed kids’ channel, has re-christened as a catchy Nick with a more homely feel, launching 12 hours of Hindi-dubbed programming. The Hindi programming is scheduled everyday from 8 am to 8 pm.

exchange4media Staff Apr 29, 2004 8:09 AM

Today – the eveninger from India Today Group celebrates second year of success with a special issue. Themed as ‘Two To Tango’, the issue features celebrities of different relations. Group expects 80,000 sales.

exchange4media Staff Apr 29, 2004 8:08 AM

Even as Radio Mirchi 98.3 FM, owned by Entertainment Network (India) Limited, turns one on April 29, a Mirchi band will take the celebrations beyond the radio, to the streets of Delhi, along with Mirchi stilt walkers, Mirchi fire-eaters and Mirchi jugglers

exchange4media Staff Apr 29, 2004 8:07 AM

Nokia eyes big in Indian CDMA market, launches two new models, while five more in the queue. The group aims at 25-30% marketshare in Indian CDMA space.

exchange4media Staff Apr 29, 2004 8:07 AM

Hewlett Packard India plans to launch an extensive print campaign for its new products, solutions, services and partnerships for Small and Medium-sized Businesses. For the first time, HP will use vernacular press as effective marketing tool.

exchange4media Staff Apr 29, 2004 8:06 AM

Rajasthan Patrika has launched its fifteenth edition from Pali in Rajasthan on April 28. The newspaper endeavours to have one edition in the radius of every hundred kilometers in the state.

exchange4media Staff Apr 29, 2004 8:05 AM

The latest round of TAM data on Kolkata market shows dominance of Hindi TV channels over the vernacular. But, Bengalis are averse to accept Hindi publications. exchange4media.com looks deep into the trend.

exchange4media Staff Apr 29, 2004 8:04 AM

Trying to shed its staid image of being a switch making company, the Mumbai-based Anchor Electronics & Electricals Pvt Ltd is planning to appoint Enterprise Nexus as its new advertising agency. The size of the account is estimated at Rs 10 crore and would include creative and media buying and planning duties as well.

exchange4media Staff Apr 29, 2004 8:03 AM

Indian television is increasingly getting flooded with talent hunts. The trend seems to be adding clutter to the TV space. Media experts, however argue on the viability factor.

exchange4media Staff Apr 29, 2004 8:03 AM

Group M is in the throes of several senior management changes. Rajeev Berry from MindShare, Bombay, and J Sathyan from MindShare Delhi move to BroadMind. Nitin Jain moves to head new projects in cricket, music, events and broadcast sponsorship. Sundar Raman takes over from Jain as General Manager, MindShare, Delhi.

exchange4media Staff Apr 29, 2004 8:02 AM

Having bagged the creative duties for Kejian Mobile Pones following a multi-agency pitch, Mindspace is gearing up for the assignment. The assignment promises to be challenging as the market is already flooded with international brands, says Mindspace Associate Director, adding that on any given day, the consumer is exposed to at least two mobile phone ads.

exchange4media Staff Apr 29, 2004 8:01 AM

The online experience does provide a platform for us to build offline business. But it was never easy to build a brand through a dotcom

exchange4media Staff Apr 29, 2004 12:00 AM