Date-wise News

Hanmer & Partners Communications has entered into an agreement with Dubai Media City-based Integrated Advertising Services (IAS), a leading media representative in the Gulf area, to set up IAS-Hanmer & Partners.

exchange4media Staff Apr 27, 2004 8:07 AM

Hindustan Lever Ltd (HLL) has relaunched its mass market soap brand, `Breeze', in three variants. The company said the initiative is based on company's deep consumer insight and strives to fulfil our mission of creating value for consumers.

exchange4media Staff Apr 27, 2004 8:06 AM

Faber India will be investing around Rs 11 crore on expansion, marketing and promotional activities this year. Of this, Rs 2.5 crore has been earmarked for expanding its reach with the opening of around 40 exclusive Mini Faber Gallerias across the country in addition to the 25 it currently has in the metros and mini metros.

exchange4media Staff Apr 27, 2004 8:05 AM

Private FM radio samurais don’t want to pay up the Rs 110 crore they owe the government. They expect the new government to take a lenient view of their dues. Bureaucrats at the ministry for information and broadcasting are in no mood to oblige. They refuse to be lenient and be accused of favouritism by the Election Commission or the next government.

exchange4media Staff Apr 27, 2004 8:05 AM

Creating an all-new fashion statement was a tough battle for Swarovski. The group adopted top down strategy to establish the brand, which was much of a tongue twister in the early days. Sanjay Sharma, Country Head, shares the story of Swarovski.

exchange4media Staff Apr 27, 2004 8:04 AM

ETC Channel Punjabi is an eclectic mix of spirituality and entertainment. Programmed in Punjabi, the content commands universal appeal. Language of spirituality, music and films cuts across boundaries, says channel head Rabindra Narayan. Read Content is King for more on this.

exchange4media Staff Apr 27, 2004 8:03 AM

DHL Worldwide Express India is anticipating a growth of over 30 per cent in revenue from the textiles sector alone. Sponsorship of Lakme India Fashion Week will act as a catalyst in growing business, observes official.

exchange4media Staff Apr 27, 2004 8:02 AM

National Geographic Channel today announced the launch of its thrilling martial arts series seven deadly arts with Akshay Kumar. Starting 9th May, the 1 hour long episode will trace the culture and history that enriches each of the art forms right from the two thousand years unique Chinese legacy of Kung Fu to the distinct history of Karate.

exchange4media Staff Apr 27, 2004 8:01 AM

A walk down memory lane takes us to the advertisements that have made history. Brand recall was stronger those days of fewer brands and lack of alternative telly channels. Advertising majors believe abundance of options have led to poor recall in today’s advertising.

exchange4media Staff Apr 27, 2004 8:00 AM

All political parties are on aggressive campaign to deliver their message to the people. BJP lines up Rs 15 crore for buying media. Prachar and Crayons are working out the best communication to convey what’s done and what’s in the offing.

exchange4media Staff Apr 27, 2004 7:59 AM

One Alliance is planning to launch a bouquet of kids’ channels. With the distribution of Nickelodeon just started, Animax goes all set to foray into the Indian television arena, while talks are on with Disney for three more channels.

exchange4media Staff Apr 27, 2004 7:59 AM