Date-wise News

Coca-Cola will launch its new variant, Vanilla Coke, in Chennai and six other cities in Tamil Nadu on Friday. The company has signed up Hindi film actor Vivek Oberoi as the brand ambassador for the new product. The campaign with its retro look will be targeted at the urban youth.

exchange4media Staff Apr 23, 2004 8:43 AM

It’s a five member board minus the chairman for the coffee retail chain Barista Coffee Company Ltd with the new ownership structure, including Chennai-based Sterling Group which bought a 65.4 per cent equity stake in the chain from the Turner Morrison group, last fortnight.

exchange4media Staff Apr 23, 2004 8:43 AM

Reebok India hopes to end calendar year 2004 with a sales turnover of Rs 250 crore. The major sales boost would come from apparel, which should contribute around 40 per cent to overall sales. Last year the company had recorded a Rs 170 crore turnover.

exchange4media Staff Apr 23, 2004 8:42 AM

The Monopolies and Restrictive Trade Practices Commission (MRTPC) has rejected the applications filed by Nirma Ltd against Hindustan Lever Ltd (HLL), alleging the latter of disparaging its product. The commission was considering an application filed by Nirma alleging that by way of a false and misleading advertisement, HLL had disparaged its product `Nirma' detergent powder.

exchange4media Staff Apr 23, 2004 8:41 AM

After getting the exclusive telecast rights to the Athens Olympics, state broadcaster Doordarshan (DD) is keen to share the feed with private channels. But, only to an extent, and on commercial terms.

exchange4media Staff Apr 23, 2004 8:40 AM

Britannia is soon to launch a big-budget 27-episode quiz programme on STAR World. The quiz show, Britannia India’s Child Genius will give away prizes worth Rs 50 lakh.

exchange4media Staff Apr 23, 2004 8:39 AM

Vissa has lined up fresh programming starting May 04 to boost its viewership. The host of new programmes to be launched from the first week of May 04 includes programmes in different genres like soaps, comedy, music, films and a special event for kids.

exchange4media Staff Apr 23, 2004 8:38 AM

In what could be termed as a major setback to private producers, Prasar Bharati Corporation has decided not to outsource prime-time programmes on DD News. The move is expected to affect BAG Telefilms and TV Live which have 30-minute prime- time slots on DD News. The decision, which was taken earlier this week, will be applicable from April 30, 2004 and would result in the two programmes going off the air.

exchange4media Staff Apr 23, 2004 8:37 AM

With the blanket ban on tobacco advertising through all media coming into effect from May 1, the advertising industry is set to lose nearly Rs 250 crore. Tobacco companies too are now banking on aggressive customer contact programmes to get access to their buyers.

exchange4media Staff Apr 23, 2004 8:36 AM

Sony is looking beyond the 9-10 pm primetime band. The group has plans to expand the slot and promote more of counter programming with the objective to gain better response from viewers.

exchange4media Staff Apr 23, 2004 8:36 AM

National Dairy Development Board-owned Mother Dairy's search for a custodian of its media responsibilities is over. Following a multi-agency pitch, the company has decided to partner with MPG India to take care of its media duties. The account is pegged at Rs 25 crore. The other agencies in the fray were Zenith Media, OMS, Starcom and Madison.

exchange4media Staff Apr 23, 2004 8:35 AM

Three seems to be a magic number for rmg david. For the third consecutive year, the group enters the One Show in New York. And, this year the agency has three nominations – highest among Indian contenders.

exchange4media Staff Apr 23, 2004 8:34 AM

"For MediaCom, the media metric is not reach but recall. The focus is not on how many GRPs can I deliver, the focus is on how much of what I deliver is retained."

exchange4media Staff Apr 23, 2004 12:00 AM