Date-wise News

GO 92.5 FM joins hands with CRY to launch GO Cares. Different celebrities will host the weekly programme. It aims to focus on making lives of Mumbai’s underprivileged children better.

exchange4media Staff Apr 21, 2004 7:13 AM

Allied Domecq Spirits and Wine (India) plans to promote its Teacher’s Achievement Awards in various cities across the country. Teacher's High-nights promise to be an alluring and interesting mix of talk-tales, saluting the spirit of achievement.

exchange4media Staff Apr 21, 2004 7:12 AM

Brands and communicators must reflect Mom's newer realities and the new relation that she shares with her child. They must recognise she has a role beyond cooking, and partner her in being the `creator of fun' in her child's life. Not only that, they must even be supportive of the working mother by reassuring her that it's not a crime to not be a Supermom.

exchange4media Staff Apr 21, 2004 7:11 AM

Mattel Toys – the house of Barbie dolls, has launched Barbie Concept Store in India. The company has recently introduced a whole-new range of dolls and accessories making Barbie a life-style brand.

exchange4media Staff Apr 21, 2004 7:10 AM

To cater to the international and national audience’s growing interest in the Lok Sabha Elections, CNN comes up with a number of programmes providing extensive coverage and analysis.

exchange4media Staff Apr 21, 2004 7:09 AM

The Telecom Regulatory Authority of India (Trai) issued a consultation paper on television broadcasting, raising issues like making conditional access system (CAS) voluntary, subjecting pay channels and advertisements on them to price regulation and a host of quality-related matters.

exchange4media Staff Apr 21, 2004 7:08 AM

Zee Telefilms (ZTL) plans to raise $100 million through foreign currency convertible bonds (FCCBS) for financing new projects and expansion plans. The company will issue FCCBs, which will have a five-year tenure. These bonds will be convertible into shares at premium over the current market price.

exchange4media Staff Apr 21, 2004 7:07 AM

Dukes Lemonade announces a series of campaigns in and around Mumbai. Entire campaign is based on the character Bandya Shinde and the tagline, Takatak Taajgi.

exchange4media Staff Apr 21, 2004 7:06 AM

Domino’s Pizza India is all set to launch a major TV campaign this weekend to consolidate its position as a market leader in pizza delivery. The 30-second commercial, developed by Contract features Paresh Rawal.

exchange4media Staff Apr 21, 2004 7:06 AM

The Hindu is soon to come up with an edition for Trichy. This will be the 12th edition of the 125-year-old English daily. The new edition will also include an edition of Business Line.

exchange4media Staff Apr 21, 2004 7:05 AM

Indian advertising industry is riding high on the surge of spending across a broad spectrum of non-traditional media, or what one calls 'below the line ' activities. The new option is growing great with its cost-effective nature and extended reach.

exchange4media Staff Apr 21, 2004 7:04 AM

MOMS, the outdoor unit of Madison, entered the field of Sports Marketing during the recent Indo-Pak series. Impressive success enthuses the group to participate in all activities in the field of sports marketing.

exchange4media Staff Apr 21, 2004 7:03 AM

Product Placement is a multimillion-dollar business for advertising agencies and placement companies, though they are yet to gain a stronghold in India. Latest TAM India study throws up in-depth analysis on the most effective in-programme placements.

exchange4media Staff Apr 21, 2004 7:03 AM

Billings worth Rs 60 crore have been added to Lowe’s kitty from new and existing clients, in three months. New clients include BPCL Corporate, Bharat Gas, DVS Electronics, GAIL, Dendrite Industries, Vishal Sarees and Omaxe Constructions.

exchange4media Staff Apr 21, 2004 7:02 AM