`Date-wise News`

'As is America, so are its brands'

Quality, choice and opportunity; global brands, adapted for local markets. These are some of the attributes that have made American brands - be it in automobiles, clothes, fast food, soft drinks or pharmaceuticals - what they are in the world. Choice and opportunity play a critical role not only for consumers, but also for the market. These were common strings that ran through a programme on "Famous American brands".

exchange4media Staff Apr 20, 2004 7:48 AM

P&G gives HLL a run for its money

Rejoice, the mid-priced international shampoo brand which was launched by Procter & Gamble (P&G) in January this year, has eaten into the market share of rival Hindustan Lever Ltd (HLL) to the extent of 1.2 per cent in three months.

exchange4media Staff Apr 20, 2004 7:47 AM

Neat Shave: Gillette pilots grooming salons

Realising the need gap in the grooming industry, Gillette India Ltd has decided to use the route of beauty parlours to bond with its consumers. In a pilot project, Gillette India has associated itself with about 50 salons in Delhi, Gurgoan and Noida and branded these ‘Gillette Grooming Centers’. Gillette India insists that the initiative is only a temporary affair and is being pursued just as a ‘branding exercise’.

exchange4media Staff Apr 20, 2004 7:46 AM

Content gives the cutting-edge

Evolution is the buzzword in today’s media world. And, Indian media is evolving at a robust speed. To meet the increasing demand for information and get the cutting-edge, Indian media is focusing on the content, believes Terry Friel, Chief Correspondent – India, Reuters.

exchange4media Staff Apr 20, 2004 7:45 AM

Eyeing at recall, not ratings

With advancing technology, there has been large-scale evolution in the media world; Creatives have changed and so the entire pitch. What matters the most is the insight and quality of a pitch or a presentation, says Jasmin Sohrabji, President, MediaCom South Asia.

exchange4media Staff Apr 20, 2004 7:45 AM

Common business-move or avowing superiority?

HT promotes Brunch on Times-promoted Radio Mirchi. The archrivals claim it’s business. But it leaves a hint: isn’t it avowing one-upon rivalry? Or is it a mutual move to keep up the competition at the top of the mind? Read on.

exchange4media Staff Apr 20, 2004 7:44 AM

India TV appoints Arun Poddar as Distribution Head

Rajat Sharma-promoted India TV, launched on April 19, has appointed Arun Poddar, a former ESPN-STAR Sports hand, as the Distribution Head. Poddar will primarily look after the distribution of the channel in the Hindi-speaking belt.

exchange4media Staff Apr 20, 2004 7:43 AM

NDTV public offer hits market on April 21, plans to mop up Rs 109 crore

The Rs 109-crore IPO plans to meet the working capital requirements, resolve repayment of loans and address general corporate purposes. Media public issues make them more accountable, says Raj Nayak, CEO, NDTV Media.

exchange4media Staff Apr 20, 2004 7:40 AM

GroupM research offers fresh insight to consumer behaviour

GroupM’s specialist unit MCI has developed the first-ever mood-sensitive research system that offers ‘real time’ responses to over 60 different types of advertising opportunities. Called MindSet, the new instrument promises to revolutionise the way the value of different media is assessed.

exchange4media Staff Apr 20, 2004 7:40 AM