`Date-wise News`

Rajat Sharma’s India TV goes on air from April 19

Rajat Sharma’s much-awaited India TV will finally be launched on April 19. This free-to-air news channel will initially telecast three hours of primetime election programming. The full-fledged 24-hour channel will become operational from May 20.

exchange4media Staff Apr 16, 2004 3:38 PM

EC to set up committees on poll advertisements

The Election Commission has decided to set up several committees to monitor political advertisements. As per a statement issued by the commission the chief electoral officers of states and Union territories will constitute these committees. Speaking to FE, a senior official at the Election Commission said that this will come into force from Friday, as per the Supreme Court orders.

exchange4media Staff Apr 16, 2004 6:02 AM

Capgemini starts 60-mn Euro global branding campaign

Capgemini, the management, technology and outsourcing consultancy, has announced its new 60 million euro branding campaign, which reveals both a new positioning and a new identity and will continue until the end of the year. According to a company release, as part of this launch, the company confirmed that its name has now changed, from Cap Gemini Ernst & Young, to Capgemini.

exchange4media Staff Apr 16, 2004 6:01 AM

Zee 2003-04 net rises 23% to Rs 117 crore

Zee Telefilms, a BS 200 company, has posted a 36.9 per cent increase in net profit at Rs 44.59 crore for the quarter ended March 31, 2004, compared with a net profit of Rs 32.57 crore in the corresponding period of the previous year. Total sales for the last quarter of the fiscal year 2003-04 stood at Rs 174.38 crore against Rs 133.46 crore in the previous year, up 30.6 per cent.

exchange4media Staff Apr 16, 2004 6:00 AM

Hutch acquires West Bengal & Sikkim licence

Hutchison Essar acquires telecom service licenses for West Bengal and Sikkim. The group is investing Rs 1,800 crore towards strengthening national network and customer service capabilities.

exchange4media Staff Apr 16, 2004 5:59 AM

KL Radio lures listeners with variety of music

Dinamalar group’s KL Radio aims at reaching out to the entire Tamil community spread across the world, with a wide variety of music from different genres.

exchange4media Staff Apr 16, 2004 5:58 AM

Cartoon Network offers great summer treat to kids

Cartoon Network has bunch of goodies this summer for the kids. The channel is launching three new shows: ‘Archie’s Weird Mysteries’, ‘Jumanji’ and ‘Transformers Armada’.

exchange4media Staff Apr 16, 2004 5:58 AM

Gillette (I) mktg head joins AME Group HQ

Yet another Indian manager has made it to the foreign shores: Gillette India marketing head Manoj Kumar has joined the increasing tribe of Indian managers who are making it to the corporate operations of prestigious multinational organisations, worldwide.

exchange4media Staff Apr 16, 2004 5:57 AM

LG Care debuts in Indian FMCG market

LG Care debuts in Indian FMCG market through a sole licensee agreement with India Household and Healthcare. The company announces the introduction of its premium range of products across eight categories for Indian consumers.

exchange4media Staff Apr 16, 2004 5:56 AM

Sizzling summer with HBO

HBO is shortly to launch a massive electronic and print advertising campaign to promote its latest April to June blockbusters in a special programming extravaganza. The programme is called, ‘Summer Is HBO’. Mudra develops the campaign.

exchange4media Staff Apr 16, 2004 5:55 AM

Business Line ventures into Mumbai market on April 27

The Hindu Business Line is joining the business daily fraternity at the financial capital of Mumbai. The group is eyeing at the marketshare held by Business Standard and Financial Express.

exchange4media Staff Apr 16, 2004 5:54 AM

Deepak Netram joins Fame Cinemas as Head, Marketing & Sales

Deepak Netram, who is currently with MPG, Mumbai as Planning Director, is joining Fame Cinemas as Head of Sales and Marketing on May 3, 2004. His job profile will include fame adlabs and other forthcoming properties.

exchange4media Staff Apr 16, 2004 5:53 AM

Hind Lever splits FMCG business into HPC, Foods

In the first ever organisational restructuring of this magnitude effected by Hindustan Lever Ltd (HLL), the FMCG business, which accounts for more than 90 per cent of the company’s revenues, has been split into home & personal care (HPC) and Foods. This realignment is in line with Unilever’s global strategy of having two main business divisions.

exchange4media Staff Apr 16, 2004 5:51 AM

Internet: only a lead-getter or a potential brand builder?

While the measurability of Internet as a medium has led to much of its advertising being business or lead-based, its role as a brand builder has never been highlighted. exchange4media Bangalore iZone Roundtable discusses to what extent do clients and media planners apply online ads to create brand imagery?

exchange4media Staff Apr 16, 2004 5:50 AM

O&M Director, South retires, no successor named

Mohan Menon, Director South, O&M, has decided to quit the agency after 32 years. While no successor has been named following his announcement to retire, Prateek Srivastava, recently promoted as Executive Director, will look after the agency’s Southern operations.

exchange4media Staff Apr 16, 2004 5:50 AM