Date-wise News

Through an internal communiqué delivered to the senior most members of Hindustan Times management, Shobhana Bhartiya, Chairperson, HT, confirmed the official exit of Rajan Kohli from the post of Executive President.

exchange4media Staff Apr 7, 2004 7:22 PM

Through an internal communiqué delivered to the senior most members of Hindustan Times management, Shobhana Bhartiya, Chairperson, HT, confirmed the official exit of Rajan Kohli from the post of Executive President.

exchange4media Staff Apr 7, 2004 6:43 PM

Around 2.09 million subscribers were added during March. Out of the total subscriber base, while GSM-based subscribers numbered 26.13 million, CDMA-based subscribers stood at 7.15 million. Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA) are two competing technology standards for provision of wireless services.

exchange4media Staff Apr 7, 2004 7:50 AM

Barista Coffee has launched a smart card customer loyalty programme called ‘Brewards’ in Bangalore. The company is aiming to get 10,000 to 15,000 new customers in the fiscal through the programme, which gives discounts based on repeat purchases from Barista.

exchange4media Staff Apr 7, 2004 7:49 AM

With the launch of Pears with mint extracts and the new Rexona for men, Hindustan Lever (HLL) seems to be trying on another front to retain market share even as a price war continues. The improvised products are likely to positvely impact the consumers psychology which in turn could push up sales, according to analysts.

exchange4media Staff Apr 7, 2004 7:48 AM

A `Price War' is raging in the consumer electronics and durables market, as the sector gets flooded with new players, latest models, fresh features and newer technologies.

exchange4media Staff Apr 7, 2004 7:47 AM

Having made a foray into woman's wear under the Be: brand, Raymond is now looking at the possibility of introducing a woman's fabric. The worsted-suiting brand targeted at the `complete man' is now being extended to the fair sex. Its advertising agency RK Swamy BBDO is already working on the project and the thought process of initiating a fabric brand for women's Western wear is already on.

exchange4media Staff Apr 7, 2004 7:47 AM

The Centre has cleared 34 foreign direct investment (FDI) proposals worth Rs 617.28 crore, including Zee Telefilm’s plan to issue Rs 480 crore foreign currency convertible bonds (FCCB) to two foreign companies.

exchange4media Staff Apr 7, 2004 7:46 AM

In what may come as reprieve to the country’s troubled private FM radio companies, the Telecom Regulatory Authority of India (Trai) recommended deferment of licence fee for them. The companies were due to pay the licence fee for the next year’s operation by this month end.

exchange4media Staff Apr 7, 2004 7:45 AM

NDTV-launched ‘Cast Your Vote’ contest ends with great success. Percept H bags the first award for the best TV commercial, wins Rs 1 lakh prize money. The winning film is slated for international advertising contests.

exchange4media Staff Apr 7, 2004 7:44 AM

Preity Zinta signs up as the new TVS Scooty Pep ambassadress. Association is expected to help the company take it ‘First Love’ campaign further. The group plans to launch fresh print and telly advertising campaign in June, 2004.

exchange4media Staff Apr 7, 2004 7:43 AM

Raj Grover has joined Radio City as General Manager and second-in-command after Sumantra Dutta, COO, inform market sources. Reckoned for his initiatives in propelling ‘Designer Music’, Grover is likely to be an essential supplement that the station needs.

exchange4media Staff Apr 7, 2004 7:42 AM

Godrej & Boyce Mfg Co Ltd has appointed St. Luke's Advertising for its Godrej Perfect Home brand of home furniture. The account is worth Rs 3-4 crore.

exchange4media Staff Apr 7, 2004 7:41 AM

Optimism was in the air before the series started. It was touted as the best media property Indian television would have ever seen. The goodwill series was expected to be a goldmine for Ten Sports and a perfect platform for all advertisers. However, the series started and was declared a no show. In retrospect - we all spoke too soon. The series, in spite of DD jumping on the bandwagon at the nth hour has delivered and how!

exchange4media Staff Apr 7, 2004 7:39 AM

Rediffusion DYR Delhi office has been suffering from high attrition over few months. Sources in the agency predict higher churn rate in the offing. Unrest among insiders on the rise with repeated addition of ex-Lowe employees to the top management level.

exchange4media Staff Apr 7, 2004 7:36 AM

The History Channel is a world channel. At this stage, the focus in India is on distribution. We will bring in new elements in due course.

exchange4media Staff Apr 7, 2004 12:00 AM

“We are also launching a line of accessories for each of our four power brands, which will further help create them into lifestyle brands. No single brand can be aspirational if it doesn’t transform into a lifestyle brand.”

exchange4media Staff Apr 7, 2004 12:00 AM