Date-wise News

Indian outdoor advertising faces lack of accountability. Compared to the broadcast and print media, the research methodologies for the measurement of the audience to outdoor advertising have been intellectually unsatisfying and highly controversial.

exchange4media Staff Apr 2, 2004 7:07 AM

LG Electronics India Limited (LGEIL) will grow three-fold to Rs 13,500 crore in the next three years from its current turnover of Rs 4,500 crore, making it as big as the parent company’s operations in South Korea. LG’s brass is expected to be in India in May to discuss strategy and investments, coinciding with LG India’s seventh anniversary.

exchange4media Staff Apr 2, 2004 7:05 AM

Team India is set to score a crackling century on a different pitch. The endorsement market for Sourav’s boys is expected to grow nearly 40 per cent to nudge Rs 100 crore from the current Rs 70 crore after their initial success in the Indo-Pak cricket Test series.

exchange4media Staff Apr 2, 2004 7:05 AM

Zee Music launches ‘Please Toh Play’ – an interactive live music show, where the viewer can send a request for a song. The one-hour programme is slotted for 7-8 PM schedule everyday. To add spice, the group plans to invite celebrities to the show.

exchange4media Staff Apr 2, 2004 7:04 AM

FM Radio Stations in Mumbai and Delhi used innovative fun-filled programmes to celebrate Fool’s Day. The listeners of both cities enjoyed prank shows, jokes and asli masti round the day, changing the way FM programming is treated, and thus adding some freshness to the otherwise Bollywood centric fare.

exchange4media Staff Apr 2, 2004 7:03 AM

German fashion brand Aigner launches range of premium leather accessories, apparels, key chains, perfumes etc. for the high-end Indian consumer. First Aigner store comes up in Hotel Mourya Sheraton, Delhi, Bangalore, Mumbai to follow soon.

exchange4media Staff Apr 2, 2004 7:02 AM

Moving Picture is soon to launch a Delhi-centric infotainment channel – essentially targeting housewives and youngsters. This feel-good city channel will involve an investment of Rs 20 crore.

exchange4media Staff Apr 2, 2004 7:01 AM

P&G India has come up with an all-new shampoo for hair fall control. The group plans to launch a series of print and television advertisements. Campaign not to feature any celebrity, but a normal Indian middle-class model.

exchange4media Staff Apr 2, 2004 6:59 AM

Growth of online advertising is stymied by limited awareness about the medium. The iZone Round Table discussion underscored the pluses of Web medium for attracting business but added that conventional methods may not keep the cash registers ringing.

exchange4media Staff Apr 2, 2004 6:56 AM

The Tribune plans to add two more editions to cater to the readers in Jalandhar and Gurgaon. The new editions to have strong focus on local and regional contents. Group anticipates significant boost to circulation figures.

exchange4media Staff Apr 2, 2004 6:52 AM

The Quarter 1 of 2004 saw a number of pitches and account wins. A fascinating thing here is not only the amount of money, which moved from one agency to the other — but that in none of the pitches the incumbent retained the account. Wonder why?

exchange4media Staff Apr 2, 2004 6:48 AM

“The client is the person who determines the success of any creative effort. It is the identification of his marketing problem, which leads to an apt advertising or communication solution.”

exchange4media Staff Apr 2, 2004 12:00 AM

We have not advertised so far but plans are underway to opt for traditional advertising. We want to convey that Monster is not just a source of a job but a guide for career management.

exchange4media Staff Apr 2, 2004 12:00 AM