Date-wise News

Following a multi agency pitch, Titan has awarded its estimated Rs.25-crore media planning responsibilities to Maximize. This news comes close behind the announcement of the Britannia account heading the agency’s way. Top officials at Maximize confirmed this development to exchange4media.com.

exchange4media Staff Mar 31, 2004 9:58 AM

The Dilip Piramal-promoted VIP Industries is acquiring the Carlton luggage brand from the UK-based Carlton International for an undisclosed sum. The company is in the process of acquiring Carlton’s trademark and other intellectual property rights, moulds, plant and machinery, among other things.

exchange4media Staff Mar 31, 2004 6:12 AM

In a bid to push the sales of its microwave ovens, Samsung India is launching a microwave cooking festival, `Samsung Spice of Life — The Grand Recipe Hunt' starting on Wednesday, in Delhi and Chandigarh.

exchange4media Staff Mar 31, 2004 6:11 AM

Arvind Murjani Brands Ltd, a 50:50 joint venture between Arvind Brands and the Vijay Murjani-managed GVM International, will launch the premium apparel business of Tommy Hilfiger in the country through five exclusive stores in Delhi, Mumbai, Bangalore and Chandigarh in mid-April. The eponymous designer behind the brand will be in India to mark the entry of the brand.

exchange4media Staff Mar 31, 2004 6:10 AM

Eurodata TV Worldwide presents ‘One Television Year in the World’ at MIP 2004, shows world daily TV viewing time grows by 15 minutes per day per viewer. US leads the race while Europe remains stagnant. Asia Pacific records 47 minutes hike.

exchange4media Staff Mar 31, 2004 6:09 AM

The price war between the two FMCG giants Hindustan Lever (HLL) and Procter & Gamble (P&G) has intensified with P&G slashing the prices of its shampoo brand Pantene.

exchange4media Staff Mar 31, 2004 6:08 AM

Godfrey Phillips India (GPI) sees the `Red &White Bravery Awards', established in 1990, as a social initiative that is part of its corporate social responsibility. It does not see the ad ban on cigarettes and tobacco products, from May 1, coming in the way of such an activity in the coming years.

exchange4media Staff Mar 31, 2004 6:07 AM

Zee Telefilms bagged a $5 million animation content development deal from Mallard TV, a television channel in Scotland. The project will be executed by Zee Institute of Creative Arts, a group company under Padmalaya Telefilms. This is the second animation film development deal the company has bagged in the last two days.

exchange4media Staff Mar 31, 2004 6:06 AM

Madura Garments is all set to transform its four power brands into lifestyle brands. For any brand to be aspirational, it has to transform into a lifestyle brand, believes M Vasanth Kumar, VP - Sales and Marketing, Madura Garments.

exchange4media Staff Mar 31, 2004 6:06 AM

Zee TV is planning to launch an all-new comedy serial, ‘Hum Sab Baraati’ at 8 PM, hopes to bring back the charm of Hum Pannch. There was need for a lighter show, feels Zee TV President Sunil Khanna.

exchange4media Staff Mar 31, 2004 6:05 AM

Zeenat Amman to Madhuri Dixit – all their creative talents failed to create a buzz in the market. Silver screen celebrities adding creative inputs to their brands are not a big-hit for Indian consumers, they prefer them only to promote brands.

exchange4media Staff Mar 31, 2004 6:04 AM

Technology has made it possible for retail business to migrate to the Internet. Jobsites like Monster are already benefiting immensely from the changed outlook. The turnaround time is 12-18 months, say experts. exchange4media.com iZone Round Table captures the mood.

exchange4media Staff Mar 31, 2004 6:03 AM

After a lull period of close to two years, WorldSpace is back with a brand new positioning, marketing strategy and ad campaign. With these measures in place along with a comfortable Rs 13-crore ad budget, the satellite radio company is soon to be whistling some happy tunes.

exchange4media Staff Mar 31, 2004 6:02 AM