Date-wise News

In what could probably be an indicator that the fast moving consumer goods (FMCG) industry is on the brink of a turnaround, the much awaited lag effect of the monsoon is finally being witnessed by certain companies. Godrej Consumer Products Ltd (GCPL) — a prominent player in the sector — has witnessed a 15 per cent growth across its businesses in the month of February as compared to the same month last year.

exchange4media Staff Mar 25, 2004 6:22 AM

Pushed to the wall with its aggressive Rs 5 price strategy and pesticides controversy, the soft drinks major PepsiCo India is focusing on consolidation and tightening its belt this summer. So, while the downsides are that there will be no major launches during the year, and a rationalisation of its stock keeping units (SKUs) is on the cards, the upside is that its splurge on advertising will continue.

exchange4media Staff Mar 25, 2004 6:20 AM

Targeting the family with kids, HLL is stretching the equity of its heritage brand of Pears into a `germ shield' variant. This would be the third variant within the Pears soap franchise apart from its existing Classic and Oil Control variants and would be pegged on par with them at Rs 19.50 for 75 gms. The equity of `trust' associated with the glycerine brand will also get extended to the new variant, which is being targeted at a new set of consumers — the family.

exchange4media Staff Mar 25, 2004 6:19 AM

Suvidha Foundation honours Anurag Pandey of WIN 94.6 for ‘Excellence in Radio Jockeying in Mumbai’. Vashu Bhagnani wins the ‘Showman Producer of 2003’ award while 'Star-Material' discovery of 2003 award goes to Diana Hayden.

exchange4media Staff Mar 25, 2004 6:18 AM

Nokia has clocked a 97 per cent growth in revenues from its Indian operations to over ¤1 billion in 2003, making it the biggest growth market for the company after the UAE. Nokia’s sales turnover from India in 2002 stood at ¤ 539 million.

exchange4media Staff Mar 25, 2004 6:17 AM

To create a buzz for its spanking new model S670C, BenQ joins hands with Mobile2Win, launches teaser campaign to woo target group – the tech-savvy youths.

exchange4media Staff Mar 25, 2004 6:16 AM

TV France International is organising TVFI Members’ participation at the MIP TV 2004, from March 29 to April 1, 2004 at Cannes.

exchange4media Staff Mar 25, 2004 6:15 AM

After making profits last year following losses for four consecutive years, the Bangalore-based advertising agency, MAA Bozell, is now all set to revamp its operations in Chennai and other southern cities.

exchange4media Staff Mar 25, 2004 6:14 AM

From Zeenat Aman to Govinda, Madhuri Dixit Sourav Ganguly and finally, the Big B - for Emami, high-profile celebrity endorsements have been a successful venture in brand building. Aditya Agarwal, Director, Emami, shares his strategy to carve a niche in the market.

exchange4media Staff Mar 25, 2004 6:13 AM

Weekender, a part of Gokuldas Images, is eyeing at East as an emerging market. The garments retail major is soon to add two more stores in its Kolkata chapter.

exchange4media Staff Mar 25, 2004 6:12 AM

Television channels expect to earn Rs 100 crore from political parties after the Andhra Pradesh High Court yesterday quashed those sections of the Cable TV Act that do not permit political advertisements on television channels. Various broadcasters today confirmed that they had begun negotiations with political parties for selling spots on their programmes. The channels on which spots are being sold include Star News, Zee News, Sahara Samay and Aaj Tak.

exchange4media Staff Mar 25, 2004 6:11 AM

After nearly three weeks of repeated discussions, Britannia has finally decided on the right agency for its media account. Following a multi-agency pitch involving six to seven players in the fray, the Rs 40-crore account goes to Maximize. The agency has been entrusted to take care of the complete media responsibilities from April 1, 2004.

exchange4media Staff Mar 25, 2004 6:10 AM

Following the news of Everest President Prabhakar Mundkur’s resignation comes the announcement of his successor. Mahesh Chauhan, who heads Rediffusion’s Bangalore operations, is all set to take over as the agency’s next President. Speaking exclusively to exchange4media.com, Chauhan confirmed this development.

exchange4media Staff Mar 25, 2004 6:09 AM

“Radio commercials are the result of a lot of thought and effort. That’s why creative work on radio deserves recognition.”

exchange4media Staff Mar 25, 2004 12:00 AM