Date-wise News
Starcom has bagged the media responsibilities of World Gold Council account. The account is pegged at Rs 10 crore. The other agencies in the fray were the incumbent Mindshare, MPG, Initiative and FCB Ulka.
exchange4media Staff Mar 18, 2004 12:33 PM
exchange4media.com has confirmed reports that watch and jewellery major Titan has called for a media planning pitch, account size pegged at Rs 20-30 crore. Among the agencies invited to participate are Madison, Maximize and The Media Edge (TME).
exchange4media Staff Mar 18, 2004 9:36 AM
In the battle for market share or mind share, Procter & Gamble (P&G) has done the unexpected. Informed sources said that P&G is not reacting to Hindustan Lever’s (HLL) move to offer one shampoo free on the purchase Sunsilk/ Clinic Plus, and is thus not reducing prices immediately.
exchange4media Staff Mar 18, 2004 7:15 AM
Gujarat Co-operative Milk Marketing Federation (GCMMF) is all set to unleash sizzling action, in the run up to what looks like yet another sweltering long summer. The company plans to kick off the season with Amul Utterly Delicious super premium ice-creams, a range of eight `exotic' flavours including litchi, anjer and cheese almonds.
exchange4media Staff Mar 18, 2004 7:14 AM
Popular prime time RJ Sameep Nanda moves to RED FM from Radio City. Nanda to host 'Namaskar Mumbai', plans to rework programming with more music.
exchange4media Staff Mar 18, 2004 7:13 AM
In a bid to strengthen its management structure, Lintas India’s Integrated Marketing Action Group (IMAG) has set up an ‘Executive Council (EC)’, which comprises of presidents of different units under its fold. The Executive Council members will be responsible for the overall IMAG product and delivery, in addition to their own units.
exchange4media Staff Mar 18, 2004 7:12 AM
The US-based Be International Group is making a foray into the Indian advertising industry by setting its fully-owned subsidiary company. Floating two new divisions in advertising and media buying and planning — Be advertising and Media pros — the Be International Group has already set up offices in Delhi and Mumbai.
exchange4media Staff Mar 18, 2004 7:11 AM
JWT Chennai has bagged the account of software company, Pinnacle Info Solutions, in a multi-agency pitch. Pinnacle offers high-end software solutions with a focus on capital markets.
exchange4media Staff Mar 18, 2004 7:10 AM
FICCI FRAMES 2004 has animation as a special focus area. One of the exciting sessions on the subject yesterday was ‘Animation - Co-production and production values and expectations from India’.
exchange4media Staff Mar 18, 2004 7:10 AM
Nearing its finale, the plenary session of FICCI FRAMES 2004 consisted of two keynote addresses. Kimberley Foo, Assistant Director, Infocomm Development Authority of Singapore began the session with her take on Digital Asset Revolution - Fostering New Business Opportunities in digital exchange. She began with how the need of the hour was to produce, secure and monetise assets.
exchange4media Staff Mar 18, 2004 7:09 AM
STAR News has decided to dedicate 30 minutes a day to look at the lighter side of elections - and anchor of the show is Shekhar Suman. In this new show Poll Khol, Shekhar Suman will present political analysis in his own style. The show premieres on the April 1, 2004 at 10.30 PM and will continue daily at the same time.
exchange4media Staff Mar 18, 2004 7:08 AM
The Supreme Court directed Ten Sports to share its cricket feed with Doordarshan, and set for hearing the issue of claims settlement on April 15. The relief, given in public interest by the court to Doordarshan, came with a rider. The court made it clear to Prasar Bharati that it could not use the exclusive telecast right of another channel for commercial gains. The national channel was restrained from showing any of its own advertisements during the match and 30 minutes before and after the match.
exchange4media Staff Mar 18, 2004 7:07 AM
“FRAMES 2004 has put together an impressive cast of visualisers, entertainers, designers and artists in this theatre of thought,” began Mukesh Ambani, Chairman and MD, Reliance Industries Ltd in the valedictory address. ‘Entertainment: Opportunities and Challenges of the Digital Age’ was the topic he was reflecting upon. Expressing that he considered it a privilege to take FICCI FRAMES 2004 to its finale he pronounced that like a <I>Sutradhar</I>, he was providing perspectives at the platform.
exchange4media Staff Mar 18, 2004 7:06 AM
"FICCI last year saw a debate on whether CAS should happen or not. Going forward in the year, it became a national issue as if there was a shortage of national crisis in the country," began Subhash Chandra, Chairman, Essel Group in a special address at the valedictory session of FRAMES 2004, "But the reason why this happened was because of the growth in television."
exchange4media Staff Mar 18, 2004 7:04 AM
As reported by exchange4media day before, S Yesudas has quit Insight. He vacated his post as the head of Insight, a Lintas Media group company the day before. Replacing him would be Pavan Varshnei. Varshnei, till recently was heading Lowe 1, Delhi - the agency’s Delhi unit, which handles Maruti among other brands. He was moved to head Intellect in the month of February and effective yesterday, he has taken charge as the Head, Insight.
exchange4media Staff Mar 18, 2004 7:03 AM
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