Date-wise News

Electrolux Kelvinator has appointed Optimum Media Solutions (OMS) as its media planning and buying agency. The company’s creative business, pegged at Rs 35 crore, is already with Mudra since November 2003.

exchange4media Staff Mar 2, 2004 5:30 PM

Sun Network decides to make Udaya TV, Ushe and Udaya News paid channels in a month. Udaya official confirms the move won’t affect the viewer. New serials on the cards; renewing focus on movies.

exchange4media Staff Mar 2, 2004 10:26 AM

The number of operational malls are likely to touch a massive 220 during the next two years from 25 last year. According to the survey, Mumbai offers second highest quantum of mall space with close to 4.8 million sqft sapce is scheduled to be operational by 2005-06.

exchange4media Staff Mar 2, 2004 6:33 AM

Titan Industries has entered into an exclusive marketing and distribution arrangement with the New York-based Murjani Group to sell the international fashion watch brand Tommy Hilfiger in the country. The Murjanis, through GVM International, holds the licence of Tommy Hilfiger lifestyle products from Tommy Hilfiger Licensing Inc, a wholly owned subsidiary of Tommy Hilfiger Corporation

exchange4media Staff Mar 2, 2004 6:32 AM

Consumer products giant Hindustan Lever Ltd (HLL) is quietly working on a mammoth task of reaching out to the last rural consumer in the deepest part of India’s hinterland. The mission: to deepen its roots and cover the whole of rural India by the end of 2005. The vehicle: Project Shakti.

exchange4media Staff Mar 2, 2004 6:32 AM

With around 800 entries already on the platter, the RAPA Awards Committee has extended the last date for receiving these entries. Now interested applicants can send in the requisite entries till the 10th of March 2004.

exchange4media Staff Mar 2, 2004 6:31 AM

In strategic move, Bates India, part of the WPP Group Plc has forayed into the healthcare communication business by launching its healthcare division called ‘Healthworld’. Meanwhile, Contract Health, the healthcare wing of Contract is on a expansion mode. To add muscle to its manpower, Contract Health is now scouting for competetnet professionals in both creative and client servicing disciplines.

exchange4media Staff Mar 2, 2004 6:30 AM

After putting the conditional access system (CAS) on hold for an indefinite period, the government is moving on to the intricacies of other broadcasting technologies, such as direct-to-home (DTH) and broadband. Tata Sons, the Indian partner of STAR, for the DTH venture, is planning to make a presentation to senior government officials on its direct-to-home business model very shortly in Mumbai. It is understood that Tatas would pump in around Rs 800 crore into the broadcasting venture.

exchange4media Staff Mar 2, 2004 6:29 AM

On an expansion trail, Sansui is eyeing at rural India with aggressive marketing plans. The CTV manufacturing major launches sub-brands and adopts extensive media strategy with this mission. Find more as Anil Khera, Director – Marketing unveils the business strategies…

exchange4media Staff Mar 2, 2004 6:28 AM

Thomas Cook, joining hands with Mobile2win, kicks off cellular marketing, soon to flash SMS alerts if you opt for brand communication. This is targeted to establish a point-of-contact via the Mobile2win short-code 8558.

exchange4media Staff Mar 2, 2004 6:25 AM

Ad film-makers are like cocktail mixers. “We put together various things we would have seen in life and out of them germinates an idea,” says Prasoon Pandey, Director, Corcoise Films, in an interview with exchange4media.com. Pandey speaks at length on what it takes to be top-flight ad film-maker. His views are encapsulated in the latest Dialouge.

exchange4media Staff Mar 2, 2004 6:25 AM

With its Delhi and Patna edition going online as 'HindustanDainik.com' on March 1, 2004, Hindustan comes up as the first Hindi newspaper portal. Within a fortnight, the Group will launch Lucknow, Ranchi, Bhagalpur, Muzaffarpur and Varanasi editions online.

exchange4media Staff Mar 2, 2004 6:23 AM

There was news that the Election Commission had banned the use of television advertising for the forthcoming general elections. Then the Chief Election Commissioner clarified that there was no need to ban such advertisements. He also said that the Cable Television Regulation Act clearly stated that advertisements with religious or political ends should not be shown on television networks. According to him, “Onus for the implementation of the same lies on the Government."

exchange4media Staff Mar 2, 2004 6:22 AM

A recent development sees the Star ad sales team come under the leadership of Kevin Vaz. The change was inculcated in the Star India structure yesterday and the word will be officially out in a couple of days. Restructuring in the ad sales division was last seen in 2002. The changes then led to the promotions of Kevin Vaz, Joy Chakraborty and Monica Tata, each claiming the designations of Senior Vice Presidents. The trio reported directly to CEO, Peter Mukerjea.

exchange4media Staff Mar 2, 2004 6:21 AM