Date-wise News

Trying to dust off its pesticide-worn image, Coca-Cola India (CCI) is going ahead full steam with its growth plans for 2004 by injecting fresh investment of $70 million in its operations this year.

exchange4media Staff Feb 17, 2004 6:43 AM

With the recent entry of HLL’s Max Candy, competition is hotting up in the sugar confectionery segment in the Indian market place. Even as Cadbury India Ltd is in the process of rolling out an integrated marketing plan to promote its acquired brand ‘Halls’, Perfetti India is drawing up an aggressive marketing plan to popularize its sugar confectionery brand Mentos.

exchange4media Staff Feb 17, 2004 6:43 AM

After trying out sauces, ready-to-eat tiffins and soup powders, HLL has decided to tap into a niche segment with its Knorr Annapurna brand. This time it has launched an all-dish spice powder under the sub-brand, Aromax. Carrying the baseline, `Uplifts the natural taste of every dish.' JWT Bangalore, which already has the account for HLL's Soupy Snax brand of soup powders, will be handling its new Aromax sub-brand as well.

exchange4media Staff Feb 17, 2004 6:42 AM

This general election will be party time for advertising agencies. In response to the government’s media blitz, the Congress party is now gearing up to unleash an aggressive ‘no-holds-barred’ political advertising campaign. For starters, the Congress party has finally chosen Leo Burnett’s second agency, Orchard Advertising, to design its poll advertising strategy.

exchange4media Staff Feb 17, 2004 6:41 AM

The regulator’s word on the conditional access system (CAS) is expected to be out in a few days, according to sources in the government. Based on the soon-to-be-issued interim finding of the Telecom Regulatory Authority of India (Trai), the government is likely to put CAS on hold till the broadcasting sector is put in order. Ahead of Lok Sabha elections, the government is likely to defer a system that is not consumer-friendly.

exchange4media Staff Feb 17, 2004 6:40 AM

Education-based content is gaining ground in print, television and web mediums but Educare and Management Compass Editor, Rajiv Saxena, believes that content in this domain should be handled by people who are trained for the purpose. Read this week's Content is King for a ringside view of education-based media content development.

exchange4media Staff Feb 17, 2004 6:39 AM

Time zones other than prime time will be the main focus for Sony Entertainment Television (SET) in 2004. Just as Sony, the flagship channel of SET, is paying attention to other hours during the day, Max, the Bollywood and cricket channel, is to project the 5 p.m. movie slot as prime time at the smaller town level.

exchange4media Staff Feb 17, 2004 6:38 AM

Contemporary, durable, affordable. That's how Sonata Business Head, C Srinivasan, describes his wares in the market. The brand is positioned to grab the lion's share of the economy segment. For details, read this week's Brand Speak.

exchange4media Staff Feb 17, 2004 6:38 AM

False cover advertisement in national dailies… 100 per cent attention. The first name that springs to mind is indya.com’s launch. If the manoeuvre created ripples then, the repeat has created waves. In a repeat act, ONGC has gone all out in leading financial dailies. The investment seems enormous but is it worth it?

exchange4media Staff Feb 17, 2004 6:37 AM

Flashback November 2003. An article in Hindi daily, Rashtradoot rocked the NRS boat. A case then was filed by Mapsor Advertising, in which Rashtradoot was made a party along with NRS. Mapsor and Rashtradoot were on the opposite sides of the fence. But not any more! Rashtradoot has now filed a case against NRSC in Delhi High Court. In a nutshell, the petition stated that those involved in conducting the survey had got annoyed that the report was leaked. The petition also stated that NRS has therefore victimised Rashtradoot by purposely downsizing its readership in their survey report.

exchange4media Staff Feb 17, 2004 6:35 AM

FCB–Ulka Advertising has appointed Nitin Karkare as Chief Operating Officer (COO), Mumbai, Kinjal Medh as COO, Cogito Consulting and Sanjeev Bhargava as COO, New Delhi. Interestingly, all three of them have been with Ulka for more than a decade now. All three are management graduates with rich and varied experience in advertising, marketing and sales.

exchange4media Staff Feb 17, 2004 6:35 AM

Media Planning Group, India has nothing to complain about its first year of existence. The arrival of the company at the fag end of 2002 was taken with a pinch of salt – a late entrant in a market, which had seen a sudden evolution and hence the emergence of quite a few media independents.

exchange4media Staff Feb 17, 2004 6:34 AM

Shankar sees fresh challenge in new assignment. Meantime STAR News begins spadework on Sanjay Pugalia’s new responsibilities and designation

exchange4media Staff Feb 17, 2004 6:33 AM