Date-wise News
Sony Music Entertainment (India) will increase its topline growth by 50 per cent for the current financial year. This will boost its turnover for the current year, to about Rs 65 crore from approximately Rs 40 crore for the previous financial year.
exchange4media Staff Feb 16, 2004 6:01 AM
Pidilite Industries Ltd is planning to set up 50 ‘Dr Fixit Service Centres’ to meet the evolving needs of contractors, builders and end-consumers with regard to providing services such as waterproof treatment, ceramic tile fixing, sealing gaps around window frames, plumbing jobs and filling surface tracks on walls targeted at the three categories.
exchange4media Staff Feb 16, 2004 6:00 AM
Cookme Spices has embarked on a promotional spree of its range of ready masalas. The press and television promotion will use the (Bengali) catchline <I>Ektu khani Cookme, anek khani jiban</I> (Just a little Cookme, and a lot of life). “The line was adopted to convey the purity of the Cookme range,” Srenik Sett, who has been managing the account, said. The advertising will be accompanied by door-to-door promotion of the range and distribution of recipe booklets with purchases.
exchange4media Staff Feb 16, 2004 5:59 AM
P C Chandra Jewellers, one of the biggest players in the Rs 1,000 crore jewellery market in Kolkata, has embarked on a Rs 1-crore promotion of its Gold Lite range of super light 22-carat jewellery. The promotion will use television and outdoor hoardings to familiarize the market with the new range.
exchange4media Staff Feb 16, 2004 5:59 AM
Weathering the pesticide controversy and much ahead of the summer season, soft drink majors have initiated a fresh price war. Taking the lead, this time is PepsiCo India which has dropped prices of its 300ml returnable glass bottles (RGB) from Rs 8 to Rs 6 in Delhi. Arch rival Coca-Cola India’s move to join Pepsi in the price war is not known as yet. However, Coke had already cut price of its acquired brand ThumsUp from Rs 8 to Rs 6 last month in Tamil Nadu.
exchange4media Staff Feb 16, 2004 5:57 AM
Richard D Parsons, chairman and chief executive officer (CEO), Time Warner Inc, the world’s largest media and entertainment company, will be in India on a day long visit early next week. Industry sources describe the visit as a prelude to the company’s increased investment in the country, while Time Warner sources describe it as a routine visit.
exchange4media Staff Feb 16, 2004 5:56 AM
In recognition of its “fearless and comprehensive” reporting of the Gujarat riots and the aftermath, The Indian Express has been chosen for the first IPI India Award for Outstanding Work in Journalism. The announcement was made on Sunday by the Indian chapter of International Press Institute (IPI), the Vienna-based global forum of editors, publishers and senior executives from the media.
exchange4media Staff Feb 16, 2004 5:56 AM
About a fortnight back, we saw that Two Wheelers was the Top category in terms of advertising volume on Back Page advertising in Print. This week we shall see whether the picture changes across the English and Hindi Newspapers from amongst the 400+ Newspapers that AdEx India monitors. Let's first look at English Newspapers.
exchange4media Staff Feb 16, 2004 5:55 AM
It’s back to the basics at Mudra South where a renewed focus has been placed on the creative. The agency’s southern operations, which have been consolidated under one branch, has appointed Jagdish Acharya as its Executive Creative Director. Through its creative revamping, the agency hopes to double its growth rate to 50%.
exchange4media Staff Feb 16, 2004 5:54 AM
Aaj Tak News Director Q W Naqvi has set sights on adding new dimensions to news coverage even as he promises a riveting experience in the run-up to the Lok Sabha polls
exchange4media Staff Feb 16, 2004 5:53 AM
The ‘look-good’ campaign of Hindustan Times has elicited mixed responses on its effectiveness. exchange4media.com gathers views on the campaign from a cross-section of advertising thinkers.
exchange4media Staff Feb 16, 2004 5:52 AM
IBM has decided to consolidate all of its direct marketing business with Ogilvy One Worldwide, globally. IBM issued a statement that says, “As part of IBM’s ongoing consolidation and strategic streamlining of its marketing communications support, the company will move all of its direct marketing work to the Ogilvy network.” The relation between IBM and Ogilvy is a decade old when the company had decided to consolidate its entire global advertising business with Ogilvy.
exchange4media Staff Feb 16, 2004 5:51 AM
Corporate Giant Britannia is paving the way for a media pitch and is in the process of inviting agencies to participate in it. As per sources, the corporate giant is in the process of shortlisting the agencies. Key officials in Britannia, however, refuse to ascertain the same. As per unconfirmed sources, the agencies which have so far been shortlisted include the three incumbents — Initiative, Madison, Mediacom , in addition to Media Edge and MPG.
exchange4media Staff Feb 16, 2004 5:50 AM
For Q:uadrant Communications, 2003 ended well and 2004 has begun fine too. Bagging the Voltas corporate communication account, the agency has added business worth Rs 40 crore to its client portfolio. Prior to the Voltas win, Q:uadrant has bagged the creative responsibilities of Surya Golds and Videocon Alcatel.
exchange4media Staff Feb 16, 2004 5:50 AM
Storyboard’ has a ‘feature magazine’ approach. In the television context, this means that in addition to analytical and researched content, time and effort are spent on conceptualizing and presenting a story visually. How you tell the story is as important as what the story is.
exchange4media Staff Feb 16, 2004 12:00 AM
An anchor is only as good as the news they have covered. He has to know the stories inside out. I spend many more hours off-air than on-air; in keeping myself up-to-date with everything that is happening around the world.
exchange4media Staff Feb 16, 2004 12:00 AM
The mindset of the editors and newspaper owners is also changing and they are now giving importance to news graphics.
exchange4media Staff Feb 16, 2004 12:00 AM
If you want quality, then content, photography, presentation and production value each has to be given equal weightage. Man’s World is a premium product and people have expectations. To deliver, one must excel in each of these inputs. We give equal attention to each factor to beat any kind of competition.
exchange4media Staff Feb 16, 2004 12:00 AM
I think our industry has spoilt the reader to an extent that we are forced to depend solely on our advertisers. But what the reader doesn’t realize is that he is getting an inferior product as the content is sometimes compromised. I think the biggest issue faced by the industry is that we are heavily under priced.
exchange4media Staff Feb 16, 2004 12:00 AM
Zee News is primarily content-driven. We show, without giving it any angle or slant, news as it happens. It is news first, views later.
exchange4media Staff Feb 16, 2004 12:00 AM
“We plan to expand our global activities by setting up another unit. I expect the industry to bounce back and see some more activities”
exchange4media Staff Feb 16, 2004 12:00 AM
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