Date-wise News

Personal computer prices are likely to fall 10-12 per cent following the government’s decision to remove the excise duty on microprocessors and storage devices, according to hardware industry body Manufacturers Association of Information Technology.

exchange4media Staff Jan 17, 2004 7:56 AM

Coca-Cola India took its affordability strategy a step forward today by launching its popular Thums Up in 300 ml pack at Rs 6. To drive this strategy is a new action-packed Thums Up commercial, starring Brand Ambassador Akshay Kumar. The commercial will hit TV screens on January 18 during the India Vs Australia cricket match on ESPN - Star Sports. The latest 30-second Thums Up TV commercial, created by Leo Burnett, revolves around the theme of adventure and masculinity.

exchange4media Staff Jan 17, 2004 7:55 AM

Widening its ethnic offerings, Mother's Recipe, the brand of pickles acquired by Desai Brothers from ADF (American Dry Fruits) is planning to expand its range. McKinsey is advising it on the strategy to grow faster in the FMCG business. The company has appointed Enterprise Nexus to unleash a campaign for the Mother's recipe brand with the baseline, `Discover the taste of tradition'.

exchange4media Staff Jan 17, 2004 7:54 AM

The satellite-based free-to-air digital audio broadcaster, WorldSpace, is set to go pay. The radio service will be repositioned by the end of this month, confirmed Mr Sanjay Ramakrishnan, Head, Marketing. The broadcaster also plans `Experience centres' in four metros and in all major cities. The main idea behind the repositioning drive is to create more awareness among consumers.

exchange4media Staff Jan 17, 2004 7:53 AM

Star World is ending January with an unscripted drama series, For Love or Money. It takes the Thursday 9 p.m. slot on the channel beginning January 22. Apart from international series and Indianised content, such shows form a significant part of Star Worl

exchange4media Staff Jan 17, 2004 7:52 AM

Rediff.com, the internet portal, has drastically cut down its net loss by 94 per cent in the quarter ended December 31, 2003, to $0.16 million as against $2.61 million in the corresponding period in the previous fiscal. Total revenues for the quarter was at $3.6 million ($3.3 million).

exchange4media Staff Jan 17, 2004 7:51 AM

In this interview with exchange4media.com, he shares his views on dotcom extravaganza, online advertising, and the importance of monitoring traffic, plus the need to build communities. Find out more about CIOL’s plans to go paid and the right ingredients to make an online venture click.

exchange4media Staff Jan 17, 2004 7:50 AM

Hindustan Motors. Kinetic. Hero Honda. Honda SIEL. Fiat. General Motors. Ford. M&M. Toyota. With several auto giants pulling out of the Auto Expo, Asia's biggest automotive show is robbed of its traditional glamour.

exchange4media Staff Jan 17, 2004 7:48 AM

Korean candy maker Lotte Confectionery Co Ltd has acquired 60.39 per cent stake of the Chennai-based Murugappa group in Parrys Confectionery Ltd (PCL) for a consideration of Rs 64.47 crore. The deal, which was in the offing for a while, was formally announced by the companies here on Friday. Merchant banker KPMG brokered the deal.

exchange4media Staff Jan 17, 2004 7:47 AM

TV Today Network (TVTN), which runs the news channel Aaj Tak and Headlines Today, made an excellent debut on the domestic bourses on January 16, 2004. The scrip listed at a price of Rs 225, a huge premium of 132 per cent at the Bombay Stock Exchange (BSE) over its issue price of Rs 95.

exchange4media Staff Jan 17, 2004 7:42 AM

The New Year seems to have heralded a bout of top-end executives putting in their papers and shifting base. The latest to join this growing list are the VP Sales and Marketing of consumer durables giants BPL and Electrolux. While Sharad Mathur will be quitting his role as VP Marketing, BPL by end January, today is Rajesh Puri’s last day as VP Sales and Marketing, Electrolux. Both have confirmed the move.

exchange4media Staff Jan 17, 2004 7:41 AM

“We are a house of brands. When you come to Shoppers’ Stop, we want to offer you as much variety as possible. Our in-house brands have not been enhanced. The consumer will see <I>brands</I> within the store as compared to <I>just one brand</I>.”

exchange4media Staff Jan 17, 2004 12:00 AM