Date-wise News

The TRAI today released a Consultation Note on certain policy issues relating to broadcasting and cable services, and decided to impose a ceiling on the rates applicable to cable services.

exchange4media Staff Jan 15, 2004 4:34 PM

The result for the creative account of Pantaloon Retail is out. The client has zeroed down on two agencies to take care of the creative responsibilities of its value and lifestyles retailing stores. Value retailing, Food Bazaar and Big Bazaar, will be han

exchange4media Staff Jan 15, 2004 11:59 AM

Toonz Animation India, a Thiruvanathapuram-based animation studio, has entered into a licence agreement for the distribution of VCDs and DVDs of the cartoon series The Adventures of Tenali Raman.

exchange4media Staff Jan 15, 2004 7:38 AM

Chances are that a lot of people you meet use their mobile devices for a host of reasons apart from just conversing. The mobile acts as a planner, Internet service provider, source of entertainment and also to communicate. All these would have been difficult to envisage eight years ago when mobile telephony came to India amidst much fanfare and scepticism.

exchange4media Staff Jan 15, 2004 7:36 AM

Coca-Cola India president and chief executive officer Sanjiv Gupta’s role and responsibilities have been elevated. In his new role, which became effective from January 1, Mr Gupta, who was named president of the India division in July 2003, will now oversee operations of three more countries — Sri Lanka, Bangladesh and Nepal — in the South East Asia region.

exchange4media Staff Jan 15, 2004 7:35 AM

The launch of ‘Rejoice’ brand of shampoo by Procter & Gamble (P&G) is being viewed as a step in the direction of expanding the shampoo market, which may benefit with the economy growing at 8.5 per cent. Some industry analysts feel that, in the long-term, Rejoice could be a threat to Clinic Plus, but not immediately since the former needs to create a base first.

exchange4media Staff Jan 15, 2004 7:33 AM

With the stock markets defying gravity, and disposable incomes on the rise, car manufacturers are rolling out luxury models. Revving up to hit the Indian roads this week is Maybach 62, the Rs. 5-crore flagship model from Mercedes Benz.

exchange4media Staff Jan 15, 2004 7:32 AM

After his scintillating performance in Australia, cricketer V V S Laxman has signed a deal estimated at around Rs five crore with sports marketing company World Sport Nimbus. Laxman will soon endorse six brands including Britannia, a soft drink, and a two-wheeler. Nimbus hopes to capture a 30 per cent share of the cricket endorsement market with Laxman as its flagship sign-up.

exchange4media Staff Jan 15, 2004 7:30 AM

Music rules supreme, or so we have been told. While book reading sessions and radio plays used to work well on All India Radio earlier, most of the radio stations in today’s times tend to play safe and dole out a relatively similar mix of music. Until Radio City decided to step out of the crowd.

exchange4media Staff Jan 15, 2004 7:29 AM

LVMH launched Christian Dior’s International Spring 2004 collection – the ‘Dior Girly’ range – in India yesterday. The House of Christian Dior believes India represents tremendous growth opportunities and plans to target the young, working generation.

exchange4media Staff Jan 15, 2004 7:26 AM

In a bid to attract local advertisers, Alpha Marathi, the Marathi channel from Zee Telefilms, has forayed into producing advertising commercials soon after it started uplinking from its earth station in Noida. The endeavour is to tap the vast untapped potential of the local advertisers in Maharashtra.

exchange4media Staff Jan 15, 2004 7:24 AM

For HBO, 2003 was a better year. As per the channel’s officials, HBO scored on both accounts – differentiated programming and cornering channel share and ratings. For 2004 the channel is thinking big. Importantly, it has drawn a growth strategy and from the looks of the first quarter’s plans, the aim is to get more than its present claim of showing 70 per cent of the top 20 English blockbusters.

exchange4media Staff Jan 15, 2004 7:22 AM

Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has launched a special service for Malls and Multiplexes advertising. It has already bagged the marketing rights of several Malls and Multiplexes like 24 Karat, R Mall, Big Bazaar, High Street Phoenix, among others. In some cases, these marketing rights are exclusive.

exchange4media Staff Jan 15, 2004 7:20 AM

With 2004 being an election year, competition among news channels is sure to intensify. A lot of activity is expected in the form of new shows and other activities that would lead to sampling, and make viewers stay. Zee News, for one, has changed its garb effective yesterday. The purpose is to enhance the news viewing experience.

exchange4media Staff Jan 15, 2004 7:19 AM