Date-wise News

ONGC’s Corporate Campaign account has been awarded to Grey Worldwide in a multi-agency pitch. This was confirmed to exchange4media by the official spokesperson Sudhir Vasudeva, GM, Coroporate Communications. ”Yes, the Grey has won the account,” says Vasudeva. The account size is pegged to be around Rs. 10 crores.

exchange4media Staff Jan 14, 2004 3:00 PM

From doing cross-selling exercises to organising school-level painting competitions, promotional activities are going to be the main focus of HDFC Bank's marketing strategy this year.

exchange4media Staff Jan 14, 2004 7:34 AM

Reliance Infocomm has tied up with Rajkamal Films to promote Virumaandi, the Kamal Hassan starrer, to be released on Pongal. Through this tie up, a first in South India for Reliance Infocomm, subscribers will be able to watch the movie's trailers, get the movie's plot and take part in competitions based around the movie and its stars.

exchange4media Staff Jan 14, 2004 7:34 AM

With the flat television (FTV) market growing at an estimated compounded annual rate of about 300 per cent, LG Electronics India will be expanding production of FTVs by 150 per cent. LG manufactured about four lakh FTVs in 2003 and expects to make about one million units in 2004.

exchange4media Staff Jan 14, 2004 7:32 AM

The second phase of private FM radio is expected to take off soon, as the government is gearing up to take the draft guidelines to the Union Cabinet towards the end of this month. The exercise has gained momentum ahead of Lok Sabha elections. An expert committee on radio headed by Ficci secretary general Amit Mitra, set up at the behest of the government, had submitted its recommendations for the second phase of FM radio in November last.

exchange4media Staff Jan 14, 2004 7:31 AM

Discovery Channel is commissioning a slew of India-specific programs under the ‘Discover India’ series. Targeting upscale families, the first of the programs will air on January17, 2004.

exchange4media Staff Jan 14, 2004 7:30 AM

Hindustan Pencils, India’s largest pencil manufacturer, has called for a creative pitch for its pencil brands ‘Natraj’ and ‘Apsara’. The company has short-listed six agencies, McCann Erickson, Ambience Publicis, Triton Communications, Euro RSCG, Ogilvy & Mather and Contract.

exchange4media Staff Jan 14, 2004 7:29 AM

Most content ideas that are seen in the gender centric feature magazine, Man’s World germinated when Publisher and Editor of the magazine, N Radhakrishnan was working for Business India. Commenting on his experiences, he explains that editing for areas as diverse as these really isn’t as different as it appears.

exchange4media Staff Jan 14, 2004 7:28 AM

India emerged as the third highest penetrated Cable & Satellite market with a penetration of 54 per cent in the APAC region. Taiwan has the highest penetration with 83 per cent, followed by Korea with 73 per cent penetration, according to ASIA PACIFIC CABLE & SATELLITE MARKETS 2004 (ACSM 2004), published by Media Partners Asia (MPA).

exchange4media Staff Jan 14, 2004 7:25 AM

Back in September 2001, Madison Communications soft launched its specialist outdoor media planning and buying division with a share capital of around Rs 1 crore. Since then, MOMS has come a long way. With the outdoor advertising market amounting to a limited figure of 400-500 crore (industry figures) and strong competitors like Ogilvy’s outdoor unit and HTA’s Portland playing the field, how has the going been for MOMS?

exchange4media Staff Jan 14, 2004 7:24 AM

Zee Network has added India’s first religious entertainment channel ‘Jagran’ to its stable. “Jagran will have the programming qualities of conventional channels,” cites Anil Anand, Channel Head, Jagran.

exchange4media Staff Jan 14, 2004 7:23 AM

Apurva Purohit moved from one side of the fence to the other in June 2002. She shifted from being National Media Director, Lodestar to being President Zee TV. The grapevine was agog with her joining this channel or that – from Disney to Star to Hist

exchange4media Staff Jan 14, 2004 7:22 AM

Prasanth Kumar, Group Head (Media Buying) has now departed from Media Edge, the media arm of Rediffusion DY&R without leaving any replacement to fill in his shoes. Kumar has been with the media arm for around five years now and has been responsible for television buying for various clients such as Parle, Colgate Palmolive, Tata and Rasna.

exchange4media Staff Jan 14, 2004 7:20 AM

For Indian television, general entertainment is still the order of the day. But this has not deterred the growth of niche channels. With POGO already in place, UTV too is showing more confidence in its intention of floating a kids channel. What is interesting here is that this channel will include 100 per cent original Hindi content. Since this is currently an empty slot, it is worth seeing if Star beats UTV to cash in the first mover advantage.

exchange4media Staff Jan 14, 2004 7:18 AM