Date-wise News

Apollo Health & Lifestyle Ltd. (AHLL) has embarked on an international expansion plan to achieve a three-year target of Rs 1000-crore turnover. With clinics in Kuwait, Saudi Arabia and Nigeria under different phases of development, AHLL has signed an agreement with StarCare Health System to set up 8-10 Apollo Clinics in Bangladesh.

exchange4media Staff Jan 9, 2004 8:06 AM

With a multimedia campaign to support the launch of ‘Herbal White’ firmly in place, Colgate Herbal has tied up with Contests2win to ‘whitemail’ potential consumers in an interactive, consumer promotion.

exchange4media Staff Jan 9, 2004 8:05 AM

The UK Edition of HindustanTimes.com has reason to celebrate its 1st anniversary. Not only has it reached out to the Indian Diaspora in the UK, the edition attracts 2,00,000 page views a day.

exchange4media Staff Jan 9, 2004 8:03 AM

Worldwide, radio garners 5-12 % of advertising monies. In India, it manages less than 2%. This despite All India Radio having a huge network of 141 medium (MW), 54 short wave (SW) and 130 FM transmitters, which is one of the largest in the world! Placed in this background, FM (The Road Ahead), a media paper by Madison, examines some of the key issues surrounding the radio landscape.

exchange4media Staff Jan 9, 2004 8:03 AM

With India recording a good growth rate and the rural market flourishing, Sansui India too has plans to take advantage of the market situation. The company has launched a sub-brand ‘Dhanpoorna’, which is targeted directly at the rural masses. It has also modified its communication strategies to increase penetration in the rural markets.

exchange4media Staff Jan 9, 2004 8:01 AM

Prasar Bharati Board in its meeting yesterday finalised the appointment of Brajeshwar Singh, a 1975 batch TN cadre IAS officer as the new DG of AIR. Prasar Bharati Board approved the name of Singh among the eight candidates who were shortlisted following an extensive round of interviews of the eligible candidates done on December 16 and 17. The new DG will be in place by end of this month.

exchange4media Staff Jan 9, 2004 8:00 AM

Chattisgarh Tourism Board (CTB) has initiated a major marketing blitz to promote its brand, with the launch of an all-new logo and ad films by the state Chief Minister Dr. Raman Singh and the Minister for Tourism Brijmohan Agarwal in New Delhi yesterday.

exchange4media Staff Jan 9, 2004 7:59 AM

The months of speculation over the selection of new Director General of Doordarshan has finally ended with Prasar Bharati Board yesterday approving the name of Naveen Kumar, Joint Secretary in Heavy Ministry for the top post.

exchange4media Staff Jan 9, 2004 7:58 AM

Talks between ESPN Software India (ESS) and IndusInd Media & Communications’ cable arm, Incable Net over the signing of the new annual contract for the year 2004 have failed. After a marathon negotiating session lasting over four days, Incable Net has yet to subscribe to ESPN Star Sports services. Thus, the broadcaster would hence switch off the services to the cable service operator.

exchange4media Staff Jan 9, 2004 7:57 AM

City guide Salaam Mumbai is gone. In its place arrives Salaam Mumbai the magazine. The first issue of the bi-monthly mag is available on stands at a cover price of Rs 50.

exchange4media Staff Jan 9, 2004 7:55 AM

Prasar Bharati's talks with Ten Sports, the rights holders of upcoming India-Pakistan cricket matches have failed. The talks were being held by K.S. Sarma, CEO Prasar Bharati with Peter Hutton of Ten Sports to seek deferred live telecast rights for these matches.

exchange4media Staff Jan 9, 2004 7:53 AM

History Channel has positioned itself in a niche space. While this can be seen as a substantial step in the development of niche segments, a look at TAM ratings will present an accurate picture of the acceptance of such differentiated content on Indian television.

exchange4media Staff Jan 9, 2004 7:52 AM

Prasar Bharati's prestigious DTH venture will take off on April 2. The Prasar Bharati Board in its meeting yesterday, finalised the tenders for the uplinking of this free-to-air KU band service. Prasar Bharati will distribute 10,000 free dish antennas and set top boxes to public institutions. Prasar Bharati is in talks with private channels including Zee TV to have their free-to-air channels on Doordarshan's DTH platform.

exchange4media Staff Jan 9, 2004 7:51 AM

"As compared to last few years, a very dynamic element we are finding is the consumer brand relationship — it is changing very fast. Across the categories there is disloyalty."

exchange4media Staff Jan 9, 2004 12:00 AM