Date-wise News

Companies launching high-tech gadgets need to be sensitive to the "technology-readiness profiles" of their customers before putting their products out in the market. They also need to develop marketing strategies, which evolve as a product ages in the marketplace, to cater to later waves of customers who may not take to new technology as initial customers of the products do.

exchange4media Staff Jan 2, 2004 6:04 AM

Mahanagar Telephone Nigam Ltd is set to launch SMS facilities on its landlines for its customers in Mumbai. Over 100 exchanges in the city are being "tweaked" for this purpose. The SMS facility itself would be free of charge while the user will be charged for one local call for use of the phone for the facility.

exchange4media Staff Jan 2, 2004 6:03 AM

As the Ministry of Health and Family Welfare's notification on PFA norms for packaged drinking water come into effect beginning January 1, the Bureau of Indian Standards (BIS) has amended the Indian Standards of packaged drinking water in order to align with the revised PFA norms. However, loopholes still remain in the system.

exchange4media Staff Jan 2, 2004 6:03 AM

Anmil Vijay and Sagar Kamarkar are the new faces, oops voice of Radio City. Winners of the recently concluded Junior RJ Hunt, these two kids will soon be co-hosting a show on Radio City.

exchange4media Staff Jan 2, 2004 6:02 AM

Despite sending strong signals that conditional access system is headed nowhere, the government is yet to say ‘no’ to CAS. Meanwhile, CAS came into full play on New Year’s day, with all pay channels being switched off in most cable homes in the first zone of Delhi. In another fortnight or so, the government is expected to take a call on the issue, according to highly-placed sources. Till then, consumers have to live in suspended animation.

exchange4media Staff Jan 2, 2004 6:01 AM

Pay channel prices are set to go up with the major broadcasters planning a revision in the rate structure, a move which could fuel further volatility in the highly charged cable TV industry. STAR India has asked cable TV operators to increase their declaration of subscriber base by 58 per cent to enjoy a price cut of Rs 3 a month per subscriber with effect from January 1.

exchange4media Staff Jan 2, 2004 6:00 AM

Amidst constant ad clutter, how does one differentiate oneself? Advertisers have used different media to grab consumer attention. Print, as the oldest media, vehicle has been most utilized for innovative advertising. Among these innovations, one used the ad space of an entire publication to promote a single brand. Illustrated Weekly, the erstwhile broadsheet magazine from Times Group, was the first to introduce this concept, which they termed as the “Road Block”.

exchange4media Staff Jan 2, 2004 5:59 AM

A host of three-member teams are to battle it out in the ‘Advertising and Marketing Quiz’ organized by the Delhi Advertising Club. Ex-JWT Sunil Gupta will play the role of quizmaster.

exchange4media Staff Jan 2, 2004 5:58 AM

Even as the uncertainty over the fate of the conditional access system (CAS) rollout in Delhi looms large, the Centre is fine-tuning a legislation to set up an interim regulator for the television broadcasting sector. The interim watchdog—a stop-gap arrangement till a permanent mechanism is put in place—will have the prime responsibility to monitor the cable distribution business.

exchange4media Staff Jan 2, 2004 5:58 AM

Finally, Rupert Murdoch’s Star News has got permission to uplink from India for a duration of 10 years. For a good part of 2003, Star News uplinking remained a controversial issue. It all began mid last-year when the channel applied for permission to uplink from India and government detected loopholes in the application.

exchange4media Staff Jan 2, 2004 5:57 AM