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Date-wise News

<b>Shashi Sinha</b>, <b>Executive Director, FCB ULka and Chief Executive, Lodestar Media</b>, <b>FCB Ulka</b>

<b>Shashi Sinha</b>, <b>Executive Director, FCB ULka and Chief Executive, Lodestar Media</b>, <b>FCB Ulka</b>?blur=25

Flavour of the month is discussing poaching problem, six months down the line it would be profitability. Six more months and it would be commoditization of media.

exchange4media Staff Nov 28, 2003 12:00 AM

Anand Bharadwaj , EVP (Marketing and Marketing Services),, Electrolux Kelvinator

Anand Bharadwaj , EVP (Marketing and Marketing Services),, Electrolux Kelvinator?blur=25

If you look at sheer numbers. TV will always outscore press. That is why we and lot more companies tend to pool a lot of money on television and back it up with certain amount of press advertising which allows us to give the names of the dealers. If the consumer picks up the newspaper and is going to buy a refrigerator then it becomes far easier to see the ad and go to the particular dealer. In white goods unlike in FMCG, dealers are also very important receivers of communication as they play a very important role in customer's brand choice.

exchange4media Staff Nov 28, 2003 12:00 AM

Priya Paul , Chairperson, Apeejay Surrendra Park Hotels

Priya Paul , Chairperson, Apeejay Surrendra Park Hotels?blur=25

“For the hospitality industry to grow, the industry has to work together towards marketing and promoting India in a better way; we have to make travel to India painless.”

exchange4media Staff Nov 28, 2003 12:00 AM