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“The consumer really is not price sensitive today. If you are giving quality products and the latest technology, they want it. Then they won’t compromise. As for our prices, in every product category be it colour televisions, refrigerators, or washing machines, we have feature packed products at every price point. With the trend of 29”CTV, projection TV and plasma TV catching on, Videocon offers an entire premium range at competitive pricing.”
exchange4media Staff Nov 17, 2003 12:00 AM
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