`Date-wise News`

Anil Chopra , Business Head, Lakme Lever

<p align=justify> Below the line initiatives are extremely important in the cosmetic segment since the buying experience is as important as brand image and advertising. Significant focus is on sales counters, beauty advisors and dealer aids. We constantly integrate a lot of the above the line campaigns like 'Whose watching your lips' with below the line initiatives

exchange4media Staff Oct 22, 2003 12:00 AM