`Date-wise News`

A K Dhingra , Director (Sales & Marketing), Perfetti India Ltd

The confectionery market in India is witnessing tremendous activity. Regular product launches, high decibel media activity, consumer promotions and trade promotions make it one of the most hyperactive categories in the Indian market. The total market is estimated to be growing at approximately 12% in the year 2003 over the year 2002.

exchange4media Staff Sep 27, 2003 12:00 AM