Date-wise News

One of the most colourful and exciting properties on Internet, kids portals, are struggling to survive today. Except the odd ones, most of them have curtailed down their operations to keep the show going. Perhaps, the online fun and learning model targetin

exchange4media Staff Dec 4, 2002 6:58 AM

GlaxoSmithKline Consumer Healthcare Limited (GSK), has relaunched Viva and Maltova. They were acquired by GSK in early 2000. The company expects these brands to come into their own by the next year.

exchange4media Staff Dec 4, 2002 6:57 AM

Dr Morepen Ltd, the fast-moving health goods subsidiary of Morepen Laboratories Ltd, has appointed Aravind Nagarajan as the chief executive officer to handle Lifespring, the company’s health and beauty retail chain.

exchange4media Staff Dec 4, 2002 6:56 AM

Sony considers the addition of HBO to its kitty as a major value addition. Rohit Gupta , Executive Vice President, Sales and Revenue Management for the network, sees a big opportunity for the niche channels in the days to come. Both HBO and AXN have huge

exchange4media Staff Dec 4, 2002 6:55 AM

Asianet Communications plans to launch the first Malayalam news channel by the end of this year. As per the new plan, Asianet Global will be rechristened as Asianet News.

exchange4media Staff Dec 4, 2002 6:54 AM

Cashing in on the popularity of World Cup Cricket 2003, Mirc Electronics Ltd has charted out an aggressive marketing plan to promote its product range. The company is planning to launch a slew of consumer promotions with a budget of about Rs 12 crore.

exchange4media Staff Dec 4, 2002 6:53 AM

The measure was supposed to give relief to the radio industry of India, however the industry stands disappointed with the decision of the Copyright Board. Phonographic Performance Ltd (PPL) has reduced the standard royalty rate of Rs.1, 500 per needle hour

exchange4media Staff Dec 4, 2002 6:52 AM

Eying the booming cellular market in India, LG Group is launching its cellular handsets by the end of this month. The company has awarded the Rs.15-20 crore advertising account for the same to Capital Advertising, which already handles LG's refrigerator, w

exchange4media Staff Dec 4, 2002 6:51 AM

As the year comes to an end, the advertisers' interest in World Cup Cricket 2003 is exceedingly noticeable. Quite a few big advertisers are moving to Cricket-centric advertising. Television, as is a foregone conclusion, would be where most of this money wi

exchange4media Staff Dec 4, 2002 6:49 AM

HTA can wait! That's what the man behind the latest string of successful Coke, Bacardi and Chlormint commercials had to say. Speaking with exchange4media, Prasoon Joshi, National Creative Director of McCann-Erickson scotched the rumors, based on the storie

exchange4media Staff Dec 4, 2002 6:48 AM