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Date-wise News

Major advertisers flock to cricket portals

Major advertisers flock to cricket portals?blur=25

The leading cricket portals are cashing on the busy cricket matches schedule of the Indian cricket team. The high user base of these online properties is attracting major ad spenders to increase their brand visibility on Internet through them.

exchange4media Staff Nov 25, 2002 6:26 AM

Dr Morepen plans to increase sales through ad campaign

Dr Morepen plans to increase sales through ad campaign?blur=25

Dr Morepen, is now betting high on its health candy brand C-Candy. The company aims to take the sales of the brand launched early this year to Rs 10 crore by March 2003. To achieve that target, Dr Morepen will for the first time invest in creating pull fo

exchange4media Staff Nov 25, 2002 6:25 AM

RPG rated No.1 cellular operator: IDC survey

RPG rated No.1 cellular operator: IDC survey?blur=25

In a survey on mobile users conducted by the research organization International Data Corporation (IDC) for the telecom magazine Voice & Data, RPG Cellular has been rated the No.1 cellular operator in India. The study covered cellular subscribers and their

exchange4media Staff Nov 25, 2002 6:24 AM

IMRB Radar conducts radio study with a sample of 9,600

IMRB Radar conducts radio study with a sample of 9,600?blur=25

IMRB International has conducted the largest radio listenership and establishment study in India - IMRB Radar. The syndicated study would map the updated radio and FM universe in Mumbai.

exchange4media Staff Nov 25, 2002 6:23 AM

Understanding the Kids During Summer Vacation: A study by Mudra Communications

Understanding the Kids During Summer Vacation: A study by Mudra Communications?blur=25

After having looked at this powerful segment called "Kids" and realizing that "Pester Power" is now slowly moving towards" Money Power" of the segment, we've tried to study the group at their most sought after time of the year- the Summer Time, which also

exchange4media Staff Nov 25, 2002 6:22 AM

India has cultural links with BBC, it trusts BBC, says Jonathan Howlett, Director, Airtime Sales, BBC World

India has cultural links with BBC, it trusts BBC, says Jonathan Howlett, Director, Airtime Sales, BBC World?blur=25

One of the reasons why BBC World has good viewership in India is because it tries hard at localization of the content. However, Jonathan Howlett, Director, Airtime Sales cites another reason, "There are cultural links that explain why one type of presentat

exchange4media Staff Nov 25, 2002 6:20 AM

Life after takeover: Publicis-Ambience prepares for a new innings

Life after takeover: Publicis-Ambience prepares for a new innings?blur=25

Ambience's carefully guarded future plans are in open now. The agency remains a part of the Publicis group - and hence gets to retain the advertising account for Vicks and Wastern Union.

exchange4media Staff Nov 25, 2002 6:19 AM

Vijay Karnataka in an overdrive, to launch English daily.

Vijay Karnataka in an overdrive, to launch English daily.?blur=25

Come December 22 and Vijay Karnataka would launch an English Daily in Karnataka. It will have three editions: Bangalore, Mangalore and Hubli. Vijay Karnataka leads the pack in Karantaka as far as regional dailies are concerned.

exchange4media Staff Nov 25, 2002 6:18 AM