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Date-wise News

India - WI Cricket - DD, ESS share the audience

India - WI Cricket - DD, ESS share the audience?blur=25

The on going test series between India and West Indies might be one sided on field but the TV telecast rights tussle has been a close one with ESS (ESPN Star Sports) airing the highlights along side fighting the court battle.<br>Ratings for the first two t

exchange4media Staff Nov 6, 2002 8:06 AM

Diwali sees increase in SMS

Diwali sees increase in SMS?blur=25

The number short messaging service (SMS) beeps shot up this Diwali with traffic rocketing by more than four times compared to a normal day as mobile users across the country opted to send Diwali greetings through what is claimed to be the cheapest, most co

exchange4media Staff Nov 6, 2002 8:05 AM

In-home listenership dominates Radio: ORG Marg survey

In-home listenership dominates Radio: ORG Marg survey?blur=25

Is drive time the peak time of radio listenership? Well, the answer is 'No'. A recent survey conducted by ORG-Marg breaks the myth. The survey depicts that, in Mumbai, the radio listenership is dominated by home listenership, followed by office and then wh

exchange4media Staff Nov 6, 2002 8:02 AM

HLL to promote Domex, rolls out slew of marketing initiatives

HLL to promote Domex, rolls out slew of marketing initiatives?blur=25

In a bid to promote its multi-surface cleaning brand &#8216;Domex&#8217;, Hindustan Lever Ltd is in the process of rolling out a slew of marketing initiatives. To start with, the company has recently launched two marketing initiatives namely &#8216;Phenyl

exchange4media Staff Nov 6, 2002 7:55 AM

Indiatimes.com launching a host of subscription based services

Indiatimes.com launching a host of subscription based services?blur=25

Started with an ad based revenue model two and half years back, indiatimes.com is now taking to the subscription based services to boost its revenues. Buoyant by improved Internet market, indiatimes is planning to introduce new paid value added service for

exchange4media Staff Nov 6, 2002 7:53 AM

Desi CTV brands make inroads in rural market, while MNCs slug it out

Desi CTV brands make inroads in rural market, while MNCs slug it out?blur=25

Remember Oscar, Weston, Beltek, Salora, Crown, Televista, Texla and Bush. They were brands to reckon in the early 80s. Forced out of the domestic market during the CTV boom of the 90s by bigger players, they are on a comeback trail.

exchange4media Staff Nov 6, 2002 7:52 AM

TBWA/Anthem set to become TBWA India

TBWA/Anthem set to become TBWA India?blur=25

The 120 crore TBWA/Anthem is going to don a new name from next week onwards. It is set to become TBWA India from TBWA/Anthem. It is not just the name, which is changing. The agency is witnessing quite a bit of restructuring as well off the late.

exchange4media Staff Nov 6, 2002 7:51 AM